PayPal’s Holiday Campaign Invites Consumers to ‘Stretch Your Spend’
It’s that time of year again: PayPal kicked off its U.S. holiday program for consumers, the largest of the year, last week. The 10-week, offer-based promotional program focuses on curated deals from a variety of top merchants.
“I think we have one of the strongest holiday programs in years, where we provide fantastic offers aligned to what our consumers will be shopping for at different times,” said Kathie Montgomery, senior marketing manager, U.S. Consumer Marketing. “We go from deals to get ready for the holidays, to the best deals of the season, to last minute gifts and then, finally, to get what you really wanted after Christmas. And I think we accomplished it in a really beautiful way where the offers, merchants and photography communicate the breadth of savings our consumers can get.”
PayPal’s robust affiliate program was the source of 70 percent of the deal offers; 30 percent were curated by the Retail Enterprise team. The Large Enterprise team was charged with reaching out to merchants with mass appeal who could offer a broad range of gift-appropriate merchandise as well as free shipping and, of course, payment via PayPal.
“This year, our holiday program has been leveraged to achieve deeper PayPal integration with over 30 strategic merchants,” said Renee McAllister, marketing manager, Co-Marketing, Enterprise and Retail Solutions. “These top-tier partners are increasing Bill Me Later adoption and implementing simpler PayPal express checkout on their web and mobile sites. This will drive business impact beyond the holiday shopping period well into 2014.”
Take advantage of these great holiday offers – in travel, home, fashion, electronics, toys, gifts and more – here: https://shopping.paypal.com/special/85666
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