New Decision Management Solutions Study Indentifies Customer Treatment and Engagement as Key Cloud Analytics Trend
Decision Management Solutions’ newly published report, Predictive Analytics in the Cloud – Opportunities, Trends and the Impact of Big Data, found that cloud predictive analytics solutions are becoming mainstream, with broader and accelerating adoption. This adoption is increasingly driven by the value of predictive analytics to improve customer treatment and engagement. The analysis also found that as organizations gain more experience with predictive analytics their approach to data is changing, with more experienced and more successful analytic teams showing a much higher usage of “Big Data” data types.
“It is clear from the study that organizations are already adopting predictive analytics in the cloud and have broad plans to further adopt predictive analytics in the cloud solutions in the future,” said James Taylor, CEO Decision Management Solutions. “There are clear benefits to early adoption. First movers and organizations embedding predictive analytics in their operational systems are moving ahead and transforming their business.”
“The results in the report suggest we’re at a watershed for widespread predictive analytic adoption, investment and deployment,” said Jim Ericson, Editor Emeritus for Information Management (www.info-mgmt.com). “Organizations are looking to upgrade their customer churn and lifetime customer value models with a real-time predictive view of customer satisfaction.”
This independent research was sponsored by FICO, Lityx and SAP. The report is available free to download on Information Management.
About Decision Management Solutions
Decision Management Solutions is the leading professional services firm specializing in Decision Management, a proven approach for rapid and cost effective deployment of predictive analytics and business rules technology in operations.
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