Florentino sets its sights on Asia
The Spanish menswear brand has plans for 30 shops in China, three in Cambodia and another three in Thailand.
“Reflection, research and working hard every day” is how Florentino Cachedo, founder of Spanish menswear brand Florentino, sums up its approach to design. The same three principles have been the cornerstone of its international growth since 1970.
Today, from its head office in Lalín (Galicia), where it has more than 30,000 sqm of facilities, Florentino produces and distributes more than a million garments a year. Its collections, with their defined style, pay special attention to detail and use the finest fabrics. Positioned in numerous multi-brand shops in countries including the UK, France, Italy, Russia, Philippines, Egypt, Lebanon and Korea, the brand now plans to extend its own-shop network. The aim is to take turnover from global markets to between 40 and 50% of the total in the course of the next three years.
This is the intention behind the plan to open thirty shops under franchise in China, three in Thailand and a further three in Cambodia. The first three shops will open in November in the Chinese cities of Ningbo, Harbin and Shenzhen. Next, Florentino will arrive in Bangkok and Phnom Penh. All the new PoS will adopt the interior design introduced into the brand’s Madrid flagship store in 2012.
Florentino rolled out its online business for Spain in May 2013 and has imminent plans to expand its e-shop into Europe and further afield.
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