Easily Unleash Your Creativity With The New Polaroid Android™-Powered Compact Interchangeable Lens Smart Camera Now On Store Shelves


WEBWIRE – Thursday, October 24, 2013

Edison, NJ — The Polaroid iM1836 Android™-powered compact interchangeable-lens smart camera, launched at CES 2013, is now available exclusively at Walmart and Amazon.com. The Polaroid iM1836 offers consumers D-SLR quality and flexibility but with the simplicity, affordability and convenience of a point-and-shoot camera allowing users to unleash their creativity, capture amazing still images and HD video, and share them instantly to their favorite social media network. Built into a compact 4/3 body with a sleek matte white finish, theiM1836 features a brilliant 3.5” touch screen LCD display to help capture the perfect image every time.

Interchangeable Lenses for Multiple Uses
Produced by Sakar International, an authorized Polaroid licensee, the Polaroid iM1836 comes standard with a 10-30mm optical zoom lens, perfect for capturing those every day family lifestyle images. An additional 500mm telephoto lens will be available in November to help users easily capture far away recital images or close ups of the winning goal, and a 50mm lens will be available in early 2014.

Easy to Use Android 4.1 OS
The Polaroid iM1836 runs on the intuitive Android 4.1 “Jelly Bean” operating system making capturing and sharing great shots with friends and family seamless. The camera features built-in peer-to-peer Wi-Fi and easy-to-use photo sharing apps installed which allow users to instantly upload and share stunning, professional-quality image creations via Facebook, Twitter, YouTube, Flikr, Vimeo and more, all at the touch of a button. In addition, the Polaroid iM1836 also features Google Play, the one-stop-shop for apps, movies, music, books and magazines,allowing consumers access to all of its over 600,000 apps and games. Wi-Fi also pairs the iM1836 with any enabled device to upload images and video through a mobile phone, PC or even an iPod Touch device.

The Perfect Shot
With auto blink detection and auto face exposure, and a detachable flash, the Polaroid iM1836 ensures a great shot every time. In addition, the camera has wide-angle panoramic capability also built-in for breathtaking landscape photography without the added cost and weight of high-end equipment. When the action calls for more than just a still image, the iM1836 also captures 1080p HD video and, with built-in HDMI output, the compact device also doubles as a portable multimedia player—just connect it to any TV or monitor to view video or photo slide shows.

“This camera has generated tremendous buzz since it first debuted at CES this year,” said Sakar President Jeff Saka. “Now, we’re thrilled to see it hit store shelves, just in time for the holiday season, making it perfect for capturing precious family memories and for gift-giving.”

The Polaroid iM1836 is available for $299 MSRP in select Walmar tstores and online at Amazon.com.

About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of photographic, optic and related accessories. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Hong Kong and China.

About The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.



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