Deliver Your News to the World

adhoc goes with Simalaya Group for accelerated EMEA Leadership in IT Performance Management and Quality Assurance


A strategic move by the EMEA Performance Engineering Leader with a reference Management & Technology Company will enable the group to propose an end to end Quality Assurance and Performance Management service and solutions portfolio.

Basel - September 20th, 2013 – adhoc, an EMEA leader in Performance Engineering, has announced today that it has joined the Simalaya Group. Under this agreement, adhoc joins forces with Simalaya, a successful Management & Technology consulting firm with a proven reputation in Test Management & Quality Assurance

The move will enable the combined organization to drive further its growth and deliver best in class services to its clients. This will not only help the group to consolidate a Swiss wide position and to develop further an EMEA reach but also to propose to its clients an exhaustive coverage of the Quality assurance and performance management spectrum, bridging the strategic and operational dimensions and linking processes to technologies.

“We had complementary value propositions when it came to Quality assurance & performance Management. We shared similar values, complementary geographic footprint in Switzerland, France & Tunisia and most importantly, our respective visions were totally convergent. We had no doubt that this move would be a winning combination for our common future” commented Taha Ben Mrad, Chairman and CEO of the Simalaya Group.

Makram Hanin, Founder and General Manager at adhoc-international, said: "Application Performance Management is now a mainstream topic for IT Executives and is becoming a central piece of the new generation monitoring strategy for many customers, especially when they intend to cover the new technology stacks related to the Web, Virtualization/Cloud and Mobile. Therefore, we needed a partner who is at the forefront of assisting customer in their strategic IT initiatives and could provide us with a sustainable and large consulting value proposition and ability to execute in EMEA.”

The new group will have over 120 employees present in 5 countries (Switzerland, France, Germany, Tunisia & Morocco).

About Simalaya

The Simalaya Group was established in 2006 with headquarters in Lausanne, Switzerland. The group is active in a variety of domains including service offerings in the management & technology consulting, digital marketing domains and significant investments in renewable energies and mobility solutions. The group represents 13 companies spread across 5 countries in Europe and North Africa.
Simalaya Consulting, an affiliate of the Simalaya Group was established to meet the growing needs of international organizations and to support their strategies and transformation initiatives. Simalaya has become a reference organization in the Management & Technology consulting domains across two main areas: Information Technologies (IT strategy & transformation, IT governance, Outsourcing, Project Management & quality assurance) and Marketing (Customer Value Management, Digital Marketing & Business Intelligence). The company has recorded a revenue CAGR of 60% since its foundation in H2 2006 and counts 60 employees.

About adhoc International
Headquartered in Basel, Switzerland, adhoc International has offices in Europe (France, Germany) and North Africa (Tunisia and Morocco). With more than 60 consultants & engineers, all IT Performance Professionals, and more than 1000 projects conducted for over 100 customers in the area of Performance Engineering, Application Performance Management, Performance Audit and Optimization, adhoc International is the leading EMEA IT Performance consulting company.

Founded in 2002, adhoc International was the first specialist Performance Engineering company in the EMEA region. To date, it has played a leading role in the deployment of Application Performance Management technologies, methodologies and IT Performance Center of Excellence in some of the largest customer environments in EMEA.


 Performance Engineering
 Test Management & Quality
 adhoc International
 Web, Virtualization/Cloud

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.