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Grappling with the Success of Apple

The secret to the legendary innovation machine’s success revealed.


South Florida, USA-  Thanks to the success of the iPhone 5s and iPhone 5c more and more people are lining up outside Apple stores from Tokyo to New York to get their latest gadget. During this period of such outrageous demand for the most successful iPhone launch ever, interest peaking around Apple’s stunning success and at what point will they fall off the cliff, if ever?

The smart phone market, overall, is exploding as well. Recent Google search trends also indicate more and more people searching for terms such as Android, Microsoft and Samsung Galaxy.

“Seeing a recent increased interest in Apple’s competitors is no surprise,” says Laura Berger, founder of Berdéo Group, a leadership consulting company.  “For every Apple fan boy, there’s a hater who goes on a rant about every overhyped iProduct. Combine Apple’s new iOS 7 flaws and their insulated product world with Apple haters and you’re sure to see a lot of people looking elsewhere.”

Berger, who recently published The Greatest Mantra for Success,  says: “While some may go to the dark side, Apple’s leadership continues to set the pace for the market. Unafraid to launch new products, Apple executes while maintaining a track record of impeccable quality.  The most successful leaders have a realistic optimism, a high tolerance for risk and an ability to find order in chaos.” 

“I know where I will be getting my next phone. How about you?”

Berdeo Group helps executives and leaders take their companies from ordinary to extraordinary by showing them how to tap into the power of their imagination and purpose.     



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