Electrolux launches new range of kitchen appliances in partnership with Poggenpohl Group
Electrolux is launching a new range of super-premium kitchen appliances to be offered with Poggenpohl’s Goldreif kitchens.
The new Electrolux Gourmet Range will be made available as a built-in component of Goldreif kitchens, a brand which is being reintroduced by Poggenpohl this autumn.
Tested by professional chefs, the Electrolux Gourmet Range complements the company’s ultra-luxury Electrolux Grand Cuisine cooking system and the premium Inspiration Range of appliances.
“Following the successful launch of our Electrolux Grand Cuisine luxury cooking system, the Electrolux Gourmet Range represents our first offering within the super-premium segment.” said Chris Braam, SVP Sales & Services, Electrolux Europe. “We are very excited to enter this growth segment and especially so in partnership with the Poggenpohl Group.”
The launch of Electrolux Grand Cuisine in 2012 represented a breakthrough into a completely new product category. It is the only ultra-luxury professional cooking system specifically designed for home use, enhancing brand value by targeting high-end consumers. Whilst the Electrolux Inspiration Range targets the premium segment through intuitive professional shortcuts for domestic use, the Gourmet Range is tested by professional chefs to meet their exacting standards. This manifests itself through features such as temperature control on ovens to the nearest degree centigrade and a distribution strategy that will see the Electrolux Gourmet Range available only through kitchen retailers.
“We are excited to reintroduce the Goldreif kitchen brand into the market.” said Lars Völkel, Managing Director, Poggenpohl Group. “We have chosen to collaborate with Electrolux super premium products as they share our passion for creating superior kitchen experiences for consumers. This is an exciting cooperation with a lot of potential for both the Poggenpohl and Electrolux groups.”
Electrolux Gourmet Range – Stylish design and enhanced performance
Sous-vide capability is offered through a vacuum sealing draw and combi-steam oven that offer precision temperature settings to the nearest degree. The range also includes a side by side refrigerator and wine cooler as well as an induction wok and teppanyaki hob. Exclusive design is ensured throughout with the considered application of steel and glass to provide an aligned visual identity and premium professional appearance.
The appliances will be showcased at the Poggenpohl showroom during Küchenmeile (www.kuechenmeile.de/) the kitchen retail trade exhibition, in Germany (15th – 30th September 2013) and at Poggenpohl stores around the world. The Electrolux Gourmet Range will be available to consumers from October 2013.
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