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Aircel Honored by Data Warehousing Institute for Integrated Analytics Innovation Using Teradata

The award-winning Aircel team improved average revenue per user while ensuring a uniform experience across customer touch points


SAN DIEGO, California - Teradata (NYSE: TDC), the analytic data solutions company, today announced that Aircel, an innovative, data-led mobile network operator in India, has been named the Best Practice Award Winner in the Enterprise Business Intelligence category in an annual competition sponsored by The Data Warehousing Institute (TDWI), the premier provider of in-depth, high-quality education and training in business intelligence (BI) and data warehousing (DW). Aircel, one of India’s largest GSM mobile service providers, with operations across the country, serves more than 60 million subscribers.

Aircel was honored for its integrated data warehouse, its primary intelligence environment – one that brings together many lines of business and over 20 varied data streams into one large, central data hub. This integrated approach enables a 360-degree view of customer lifetime value and relevant business synergies among sales and marketing and customer relationship management teams.

The award-winning Aircel team, using the Teradata system, empowers business users to explore previously unrealizable analytical opportunities for insights they cannot get any other way. The integrated view makes it possible to analyze the customer life cycle, including such tasks as customer identification, customer acquisition, customer relationship management, customer retention, and customer value enhancement—and to do it instantaneously. Business users can analyze all aspects of the customer life cycle, and micro-segment the customer base to create or release segment-specific retention and cross-sell and up-sell offers to improve average revenue per user while ensuring a uniform experience across customer touch points.

Aircel’s highly effective marketing teams achieved powerful, positive business results using the Teradata central enterprise data warehouse. These results include revenue increases -- with reduced information latency, and deeper availability of the freshest customer profiles, which allow Aircel to recommend personalized products and content through various customer touch points.
“Aircel has a great success story and an innovative team of data-driven managers. Initially, they started out with challenges – a collection of business verticals specific data marts for various customer transactions – which required users to generate, with some difficulty, an integrated analytical view of customer demographics, usage patterns, and social behavior – without the most effective IT tools to do so,” said Scott Sobers, Director, Communications Industry Marketing and Strategy, Teradata. “With market demands, future growth, and telecom dynamics, Aircel initiated a business intelligence project to provide a single customer view. This new environment helps Aircel to orchestrate the best suited products and offers for increased customer satisfaction and additional revenue. Teradata is proud to be at the technical core of that business transformation.”

“We are happy to be the proud recipient of Best Practices Awards from TDWI. Through Teradata’s solution, we were able to simplify our customer experience by acquiring new capabilities to offer and monetize new services, while streamlining processes and systems to be more efficient. We are delighted to receive this award and hope to continue focusing on solutions to support our business decisions both timely and effectively,” said Anupam Vasudev, Chief Marketing Officer, Aircel Limited.

“The competition for this year’s Best Practices Awards was at an all-time high. We saw innovative, forward-thinking solutions from many of the best and brightest in the BI/DW industry,” said Richard Zbylut, president of TDWI. “This year’s winners stand out on the leading edge and showcase an array of bold, new strategies destined to push and challenge the BI status quo. TDWI is honored to share that work with a larger audience.”

TDWI held an awards ceremony on Monday, August 19, at the TDWI World Conference in San Diego, California – where Aircel and other winners were recognized. TDWI’s Best Practices Awards program identifies and honors companies that demonstrate excellence in developing, deploying, and maintaining BI and DW applications.

About Teradata
Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible for competitive advantage. Visit for details.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.


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