The Weather Channel Launches New Mobile Website


WEBWIRE – Thursday, August 01, 2013

Weather Leader Debuts New Look, Navigation and Rain Start/Stop Feature on weather.com for Mobile

The Weather Channel today launched a new version of weather.comfor mobile featuring new navigation, photo-realistic weather-triggered images, rain start/stop, and holiday forecasts. Available on any mobile browser, the new site features a simple interface that presents an immediate view of weather conditions with exact timing of when rain or snow will begin and end. In addition, the homepage features one-click access to hourly forecasts and the ability to customize and save up to 10 favorite locations.

“Our new mobile website puts everything our users need to help plan their day at their fingertips, with a focus on the next six hours,” said Cameron Clayton, president, digital division, at The Weather Company. “Rain start/stop is the ideal day planning tool and, including it with our radar maps and the most accurate forecast information available, delivers the feature we’ve heard consumers ask for the most from our site.”

Other new features of weather.com for mobile include:

• Location-specific tools including radar map, pollen teasers and video forecasts
• Robust video offerings including Weather Films, a new multi-part, web series that explores the world around us
• The best of weather.com coverage with breaking news and top stories
• Simple and fast navigation
• Holiday forecasts, available beginning with Labor Day 2013

The most popular weather provider on the mobile Web, weather.com offers consumers the best customized weather information at their fingertips, including current conditions, 36-hour and 10-day forecasts, and hourly forecasts. The site is free via any mobile Web browser.

The Weather Company: Where the World Gets its Weather
Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world’s best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.



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