XRAYMEDIA Reports Initial Sales in Asian Woman Magazine as the North American Release Creates Positive Advertising and Promotional Response
NEW YORK & VANCOUVER, British Columbia -- March 14, 2005--XRAYMEDIA, Inc. (OTCBB:XRYM), the media industry’s leader in real-time negotiating technology, is proud to announce an outstanding response to the North American launch of the successful UK periodical, Asian Woman Magazine. With advertising sales now underway, XRAYMEDIA has sold the front and back inside covers of the upcoming issue of Asian Woman magazine, prime ad real estate in most any periodical today. The number of advertising sales, and promotional prospects looking to join the Asian Woman campaign is expected to rise sharply when the first shipment of magazines land in North America next week.
The response is growing daily and continues to gain momentum as the Company rolls across Canada and the United States to select major cities introducing the up coming North American release. Featuring advertising rates that are highly competitive with mainstream North American fashion publications, Asian Woman has cover pages going for as low as $5000 (USD), to start. With such an advantageous rate structure in place for this North American debut, it is no wonder that Asian Woman is fast becoming one of the most highly anticipated additions to select newsstands throughout both countries. The Company has also set-up a range of cross-marketing promotional opportunities in Montreal, Toronto and various California cities. These prospects provide Asian Woman even more targeted exposure with some of the most reputable merchants and businesses in their local markets. As the exclusive advertising representatives for the Asian Woman Media Group, XRAYMEDIA will receive 50% of all North American generated ad-sales for their five established magazines.
As the company moves forward with its Asian Woman campaign, XRAYMEDIA sends representatives to select cities to attend local fashion events, spreading the word that the North American launch of Asian Woman is imminent. The Company is also gearing-up for its own runway presentation, as Asian Woman will be putting on a promotional fashion show and related contests in tandem with the magazine launch as the Company takes this periodical across the continent. Targeting the fashion conscious female, Asian Woman is geared specifically towards the South Asian community. Although this demographic comprises a large percentage of the North American populace, this niche market is often missed when it comes to direct marketing.
XRAYMEDIA President and CEO Raymond Dabney comments, “We could not be more pleased with the obvious popularity of these periodicals. Exceeding all initial expectations, the great demand for this magazine is evidenced in the fact that the magazine is literally selling out before even showing up on North American retail racks. We have yet to come across a retail merchant who has not heard of this publication, as its reputation, from the UK is strong, and the publication is known for its quality high-end presentation. With more ad sales rolling in each day, we look forward to announcing our next set of sales related to this venture, when the magazines arrive next week.”
About AIM International
AIM International, Ltd. is the largest Asian print publisher in the UK bringing readers the finest in high quality, glossy Asian publications. AIM International, Ltd. is publisher of Asian Woman, Asian Bride, Asian Fashion, Asian Beauty & Health, Asian Bride & Groom and Asian Style & Home. With a circulation in excess of 1 million readers in just Asian Woman, research shows that approximately 10 people get to see each published copy, granting AIM access to more than 5 million readers a year. Interestingly, 23% of AIM’s readers are from outside the Asian community, and an excess of 20% of AIM’s readers are from overseas. AIM now distributes in over 62 countries worldwide and is one of the largest Asian Magazine brands in the world. Asian Fashion is the new member of the AIM family who, from the start, has published over 75,000 copies. Please visit www.asianwomanmedia.com for more information.
You should not place undue reliance on forward-looking statements in this press release. This press release contains forward-looking statements that involve risks and uncertainties. Words such as “will”, “anticipates”, “believes”, “plans”, “goal”, “expects”, “future”, “intends” and similar expressions are used to identify these forward-looking statements. Actual results could differ materially from those anticipated in these forward-looking statements for many reasons, including the risks we face as described in this press release. For further information about XRAYMEDIA INC., please refer to its Form 10-ksb filed with the Securities and Exchange Commission and available on the SEC website at www.sec.gov.
- Contact Information
- Raymond C. Dabney
- Chief Executive Officer
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