Motorola and Burton Snowboards Launch Second Generation of Audex Wearable Electronics
Updated 2007 Line Includes New Technology and More Outerwear, Jacket and Accessory Styles
SNOW PARK, New Zealand – August 3, 2006 – Leading global brands Motorola and Burton Snowboards today announced the expansion of their joint Audex™ wearable electronics collection at the 2006 Burton New Zealand Open Snowboarding Championships. Available at select Burton Authorized Retailers this month, the new 2007 Audex collection offers the ultimate blend of technology and snowboard function, enabling easy wireless communication and music entertainment for consumers on the move.
New for 2007, the Audex Bluetooth® Stereo System allows consumers to stream downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to the Audex jacket allowing users to listen to music and make calls with a push of a button on the jacket sleeve. Outerwear styles that feature this system include built-in DJ-style speakers in the hood and/or an integrated headphone jack.
Burton-owned impact protection company R.E.D. also partners with Motorola to offer two helmet styles and one beanie style that feature Bluetooth technology, allowing users to pick up calls and listen to music from a compatible mobile phone without taking off the hat or helmet.
“The second generation of Audex products represents a strengthened commitment between Motorola and Burton to offer snowboarders new technologies that will enhance and simplify life on and off the mountain,” says Bryan Johnston, Vice President of Global Marketing at Burton. “Audex technology is now offered in more Burton jackets, packs, apparel and accessories than ever before, giving riders plenty of tech and style choices.”
“Teaming with Burton allows Motorola to combine our expertise in mobile solutions with a company at the forefront of snowboarding, says Leslie Dance, Corporate Vice President, Global Marketing & Communications, Motorola, Inc. ”The result is an exciting collection of snowboarding gear and accessories that make it easier to communicate and listen to music when you’re on the move"
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit www.burton.com.
MOTOROLA and the stylised M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006.
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