G-SHOCK Debuts New Military Sand Collection


WEBWIRE – Wednesday, June 26, 2013

Timepieces with Design Inspiration from Desert Sands

DOVER, NJ, - — Casio G-SHOCK will release two new timepieces inspired by desert sand terrain this June. The Military Sand collection stays true to G-SHOCK’s brand ethos of toughness and durability. The DW6900 is a classic G-SHOCK style that has been reinvented into the DW6900SD-8, while the XL GA100 becomes the GA100SD-8A for this collection. Both men’s watches are a harmonious representation of style and functionality, traits G-SHOCK has fully embodied over the past thirty years of the brand’s history.

With the trend of combat fatigue taking full force, Casio G-SHOCK is thrilled to announce a fashionable alternative to the camouflage movement for the summer. The subtle desert hue can easily transition from casual-wear to being a key accessory for more active of lifestyles, all while being discrete.

The DW6900SD-8 and GA100SD-8A are both outfitted with a sleek matte stone color resin band and face, accompanied by a tinted LCD display. The two timepieces are also shock resistant, 200M water resistant, and come with equipped with a stopwatch, countdown timer and 12/24 hour formats. The DW6900SD-8 comes with functions that include flash alert, 1/100th sec. stopwatch, EL backlight, as well as a multi-function alarm. The GA100SD-8A is also includes magnetic resistance and comes equipped with an auto LED light, 4 daily alarms, 1/1000th sec. stopwatch with speed indicator, and can display world time in 48 cities.

“We are proud to release the new military sand inspired collection. With much of the world’s focus on foreign affairs, military inspired fashion has become a trend over the past few years. The new military sand collection pays both homage and tribute to the service men and women of all countries throughout the world,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.

The DW6900SD-8 retails for $99 and GA100SD-8A retails for $110 and both models will be available in June 2013 at selects Macy’s, Bloomingdales, fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store as well as on www.gshock.com.

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.



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