The Weather Company’s WSI and Climate Central Launch Climate Partnership
Climate-Related Data to be featured in WSI Max and Fusion products for Broadcast Meteorologists
Andover, MA – WSI, a division of The Weather Company, and Climate Central, announced a partnership to provide climate-related content to television weather forecasters nationwide. Under the deal, Climate Central will provide science content and analyses on weather-related climate trends, which will be distributed via WSI’s Max and Fusion products for broadcast meteorologists.
“In recent years, we are seeing fmore frequent occurrences of extreme weather – extreme heat events, heavy precipitation and flooding, as well as more frequent large tropical storms,” said Mark Gildersleeve, president of WSI. “We want to help on-air meteorologists explain the connection between extreme weather and climate to their audiences.”
WSI is the leading provider of weather forecasting data and graphics packages to the broadcast industry, providing products such as Max and Fusion. Under the agreement, Climate Central’s climate change content will be a feature of the basic subscription packages beginning in July 2013.
“People experience climate change through the weather,” said Paul Hanle, the chief executive officer of Climate Central. “Reaching the public with climate science in local television weather forecasts is a big step forward in accurately communicating climate change science to the public, a core mission of Climate Central.”
“There is demand for objective climate science information within the broadcast weather forecasting community, and making information available through WSI Max and Fusion puts the information at meteorologists’ fingertips,” said David Kenny, chairman and chief executive officer of The Weather Company. “Through this partnership we hope to meet this demand and make climatology an integral part of local TV weather.”
About Climate Central
Climate Central is an independent organization of leading scientists and journalists researching and reporting the facts about our changing climate and its impacts. The organization is the leading provider of climate change data and graphics to local meteorologists across the country. Climate Central is located in Princeton, New Jersey.
About WSI Corporation
WSI Corporation is the world’s leading provider of weather-driven business solutions for professionals in the aviation, energy, insurance and media markets, as well as multiple federal and state government agencies. WSI is a member of The Weather Company and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.
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