Lonely Planet Launches Interactive Ebooks of its ‘Best Trips’ Series on Inkling


WEBWIRE – Wednesday, June 12, 2013

The Best Trips ebooks on Inkling feature Lonely Planet’s expert content, interactive maps, up-to-the-minute info and easy social sharing

Lonely Planet is excited to announce its newest series of enhanced ebooks: Best Trips, available via Inkling. The Inkling editions of the popular Best Trips series are interactive and dynamic, leveraging the full capabilities of the iPhone, iPad, iPod touch and web browsers. California’s Best Trips, New England’s Best Trips, Pacific Northwest’s Best Trips, Italy’s Best Trips, France’s Best Trips and Ireland’s Best Trips are currently available for $14.99 each via the Inkling website , through the Inkling app for iPad and iPhone, or as individual apps in Apple’s App Store.

The Best Trips series offers both inspiration and practical information for travelers who want to explore a region by car. Each Inkling book contains more than 30 amazing trips that range from two days to two weeks. Each trip has its own interactive map and built-in five-day forecast weather widget, so users can imagine and plan their trip, right down to what to pack, without ever having to leave the book. Along the way, Lonely Planet’s Best Trips books on Inkling highlight local insider information, fun detours, and the best of accommodations and dining. All of this information is easily accessible out on the road with hundreds of links for hopping between trips, accessing websites or even dialing phone numbers in just one tap.

In addition, Lonely Planet’s Best Trips books on Inkling also feature:
–Up-to-the-minute hotel and restaurant info, powered by Foursquare, that ensures users always know the when and where of recommended listings
–Gorgeous, high-resolution photography of beautiful destinations that users can zoom in on for a closer look
–Easy social sharing to Facebook, Twitter, and email so that friends and family can share in the experience

“We were thrilled to partner with Inkling on our Best Trips enhanced ebooks,” says Brice Gosnell, VP of Publishing & Digital Publisher. “Experimentation with new formats and technology is key to our success as a travel content provider, and we will only do so when it benefits the traveler. Inkling’s interactive model will be valuable and engaging to those on road trips looking for the best routes and recommendations”.

“When I saw the first cut of Lonely Planet on Inkling, I knew we had a winning experience,” said Matt MacInnis, Founder and CEO of Inkling. “Lonely Planet’s content and Inkling’s technology have given us a living travel guide. Hotel and restaurant information is updated constantly using Foursquare data, right inside the books. It’s intuitive, it’s modern, and it sets a new standard for what trustworthy travel content should be.”

About Lonely Planet:
Lonely Planet is the world’s #1 guidebook publisher. Started in 1973, we enable curious travelers to experience the world and get to the heart of a place via guidebooks to every destination on the planet, an award-winning website, a suite of mobile and digital travel products and a dedicated traveler community. Visit us at www.lonelyplanet.com.

About Inkling:
Inkling is reinventing publishing in the era of mobile, and we’ve started by redefining the book. The world’s leading publishers are bringing their best content to Inkling as engaging and interactive reading experiences. But it’s about more than just a book. Look between the lines, and you’ll see a revolution in publishing: a new platform for creating, distributing and consuming media-rich, interactive content. Based in San Francisco, Inkling is backed by leading investors and partners with the world’s leading publishers. For more information, visit www.inkling.com.

Notes to Editors:
-High-res images of Best Trips on Inkling available.
-Review copies of Lonely Planet’s Best Trips enhanced ebooks on Inkling available to reviewers
-Interviews with Brice Gosnell, Lonely Planet or an Inkling representative are available.
-For more information, please contact: Press.USA@Lonelyplanet.com

Read more: http://www.lonelyplanet.com/press/2013/06/11/lonely-planet-launches-interactive-ebooks-of-its-best-trips-series-on-inkling/#ixzz2VyvCfd97



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