Cuyana, A Different Kind of Fashion Brand, Leads a ‘Lean Closet’ Movement to Inspire Women to Own Fewer, Better Things
E-commerce startup raises $1.7 million from Canaan Partners and unveils its strategy to disrupt America’s fast fashion habit
Today Cuyana, the high-end fashion brand that’s re-imagining up-market retail, is announcing a movement aimed at inspiring women to purposefully buy less. The company has received $1.7 million in funding from Canaan Partners for a more thoughtful approach to e-commerce, with the mission of designing and producing elegant, premium-quality accessories and apparel, without the steep price tags. The new ‘Lean Closet’ effort, which incentivizes customers to buy less and donate unwanted items, is an extension of Cuyana’s vision to provide accessible high-end design with a focus on quality over quantity.
Cuyana does all design in-house to create full transparency in the production chain. By sourcing the finest materials from all over the world and working with skilled global craftsmen, Cuyana ensures that all of its products, from Peruvian alpaca scarves to Argentinean leather goods, are unique pieces that come from fair working conditions.
In keeping with its mission of motivating women to buy fewer, better things, Cuyana is launching a new ‘Lean Closet’ movement. Whenever a customer makes a purchase through Cuyana, she’ll also be encouraged to make a donation from her own wardrobe. Cuyana will send its customers reusable bags to fill with unneeded items from their closets, which Cuyana’s nonprofit partners will then pick up and deliver to those in need—and every customer that donates will get credit towards her next Cuyana purchase.
“First and foremost, we make high-quality, elegant pieces that our customers always love wearing,” said Cuyana co-founder Karla Gallardo. “Cuyana’s design process is driven by our epiphany that people want to view their purchases as treasures, and as something really meaningful. We believe that each piece a woman buys should be distinctive and timeless.”
“Our goal is to help women cultivate their closets over time, with modern, classic and well-made pieces, instead of constantly consuming and continuing to face the age-old dilemma of, ‘Why do I have nothing to wear?’ said co-founder Shilpa Shah. “The ‘Lean Closet’ initiative is an idea that’s meant to revitalize retail. It’s our attempt to galvanize women to buy purposefully, buy well, and give back.”
Sign up for Cuyana at www.cuyana.com/fewerbetter
Cuyana is an online women’s fashion destination that celebrates fewer, better things. They’re leading the Lean Closet movement and inspiring women to clean out their closets, redistribute what they don’t need, and curate the perfect wardrobe featuring Cuyana’s beautiful, high-quality finishing pieces.
Cuyana directly sources materials from all over the world and designs all of their products in-house to streamline the e-commerce production chain. They work in partnership with nonprofit organizations that help Cuyana shoppers clean out their closets and send unneeded items to people all over the world that will truly benefit from them.
Visit Cuyana at: http://www.cuyana.com/
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