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New free service guides prospective college enrollees

Former college executives launch unique online service in test mode.


Boca Raton, FL – A surprising number of college students choose the wrong field of study.  And to make matters worse, many choose the wrong school, and waste time and money in the process.  A new free online service currently in beta aims to solve both these problems.
University Review & Research was founded in late 2011 by former college and university presidents, higher education executives and technology entrepreneurs.  “We took a close look at how college students of all ages and income levels select schools and fields of study,” said Joseph Schmoke, company founder and former university CEO, “and what we found wasn’t encouraging.  So we decided to develop a free online advisory service to guide an individual in making the right decisions regarding the most appropriate field of study and school for them.“
“UR&R, as we call it, offers a free personality profile test.  This helps us determine fields of study that are best suited to each individual,” said Dr. Jerry Isreal, former college president and author of The 75 Biggest Myths about College Admissions. “Personality test results are combined with personal preferences and compared with schools in UR&R’s database of over 8,000 colleges and universities.  This process may result in ten or more schools that appear to be good matches.  Our advisory board then selects three to five schools as the very best fit for each individual,” explained Israel, “and we recommend those schools to that person.  All this is done online.”   
Research by several institutions, including Penn State, Purdue and Baldwin-Wallace show that at least fifty percent of college students switch majors.  Some studies show even higher switch rates.  And all studies agree that many students who switch once will switch again.  Further, a 2012 report by the National Student Clearinghouse and Research Center indicates that one-third of college students will transfer to another school prior to graduation.  “This research shows that too many people are making poor decisions and wasting years of their lives and thousands of dollars.  We hope to improve this decision process by providing recommendations guided by experience, technology, and each individual’s unique profile,” said Schmoke.



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