Double-digit growth for Mango
International markets now account for 86% of the Spanish groupís turnover.
Mango notched up turnover of Ä1.691bn in 2012, 20% more than the previous year. Global markets now account for 86% of this figure and are the location of 180 of the PoS it opened in 2012.
For 2013, the brand plans further openings of its new megastore concept, with areas of between 800 and 3,000sqm, which will include all its lines (Mango, H.E. by Mango, Mango Touch, Mango Kids and Mango Sport&Intimates) in Germany, Belgium, France, Netherlands, Italy, Poland and Russia.
Mango is also making a bid for new markets in South America, like Chile and Peru, where it plans to open Mango, H.E. by Mango and Mango Touch PoS, reaching 32 sales points in Chile and 24 in Peru.
In the Middle East and Southeast Asia, Mango will be opening 20 PoS in countries including Saudi Arabia, United Arab Emirates, Philippines, Indonesia, Malaysia, Kuwait, Qatar and Thailand.
Online turnover for 2012 rose to Ä70 mill, up 93%. Mango is already available on the Internet in 46 markets and now has its sights set on the Middle East, before it moves into Asia.
After the recent launch of its kidswear, sports and intimates collections, Mango will be diversifying even further in 2014, with a line of larger sizes, plus a youthwear line aimed at a target aged 14 to 20.
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