Inspiring collaboration – when red dot laureates come together
Out of thousands of entries, only the best ideas and works are honoured in the red dot design award every year. But is it possible to even potentiate outstanding design quality? What happens if successful designers and products come together and something totally new is created as a result? Surprisingly, the red dot laureate Andy Adresen from Switzerland did so by combining a shelf with the legendary Porsche 911. He proves that even products from very different segments can perfectly harmonise.
Since 50 years the Porsche 911 and its distinctive design has been shaping the world´s streetscape. The unique sports car´s current model was honoured within the “red dot award: product design 2012” with the top distinction, the “red dot: best of the best”. A reason why Michael Mauer & Style Porsche consequently were elected “red dot: design team of the year”.
The Swiss furniture manufacturer AAndres used this year´s anniversary of the 911 as an opportunity to create an exclusive design in collaboration with Porsche and the famous Porsche fotographer René Staud: the shelf´s scaffolding is shaped by seven side panels made of a special massive aluminium alloy, all milled in high precision and polished by hand afterwards. The furniture is arranged into 19 individual shelves consisting of grey tinted special glass. The highlight is definitely the back panel: An original Porsche 911 photo from René Staud on a scale of 1:1 which is printed on six aluminium plates and accurately cut out.
The shelf was presented at the Retro Classic 2013 in Stuttgart, Germany, for the first time – showing a picture of the Porsche 901, which was presented at the IAA Frankfurt in 1963 and marked the beginning of a unique sports car era, continuing to the present day.
This exceptional piece of furniture is authorised by Porsche and offered exclusively in a worldwide limited and numbered edition of only 50 samples to all Porsche club members in celebration of the 911’s 50th anniversary. The backplane can be modified according to customer specifications – be it a historic Porsche model or an individual motif, personally photographed by René Staud.
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