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SWIMTAG expands into Spanish market


Fit4life based in Barcelona have secured the rights to distribute the revolutionary SWIMTAG in Spain. Fit4life identified SWIMTAG as the ultimate tool for operators to motivate, support and incentivise members.

SWIMTAG uses a web-based interface that enables both recreational and competitive swimmers to track their activity in the pool, measuring lengths, splits, stroke rate and stroke type.

Cesar Valcarcel Torres, owner of Fit4life, says: “SWIMTAG is a great tool for operators wishing to increase customer loyalty and attract new customers. The clever interface also enables operators to create a community of pool users through the organisation of competitions, challenges (such as swimming the Strait of Gibraltar), personal training and sharing all their swimming statistics on Facebook.”

SWIMTAG provides a completely new insight into pool usage providing operators with valuable information on who is swimming, when, how often. Perhaps most importantly, SWIMTAG also adds to the customer experience, increasing the value users gain from the pool and their membership.

Kieran Sloyan, Managing Director of 222 Sports Ltd who developed SWIMTAG, says: “We are delighted to have Fit4life on board to deliver SWIMTAG in Spain. This is our first step outside the UK and as a team we are focused on expanding SWIMTAG internationally. Establishing a network of SWIMTAG pools in Spain will give us the opportunity to introduce new and very exciting features to make swimming fun, competitive and interactive such as international online swimming competitions to all of our current SWIMTAG users.”

More information can be found at and .


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