Launch of Turkish Website Boosts Wall Street Journal’s Drive to Expand Global Footprint
ISTANBUL/NEW YORK —The Wall Street Journal continues to expand its global digital reach with the launch of a Turkish language website, The Wall Street Journal Türkiye (wsj.com.tr), marking another key milestone in The Journal’s drive to deliver unrivalled quality content to audiences in every corner of the world.
The Turkish launch brings the total number of Wall Street Journal websites to 12 in nine languages, three of which launched in 2012: German, Korean and Bahasa Indonesian. The sites are edited locally to provide readers with a regionally focused offering while giving advertisers a seamless global solution to reach The Journal’s influential audience worldwide.
“Our relentless growth across continents and countries means that Wall Street Journal readers can now access our content via a dozen different sites, choosing a language to suit their needs,” said Lex Fenwick, chief executive officer of Dow Jones & Company and publisher of The Wall Street Journal. “We’re confident that the breadth and depth of the Journal’s content will deliver value to an expanding group of readers worldwide.”
News and analysis produced by the Dow Jones network of 2,000 journalists in more than 50 countries worldwide is now accessed by an expanding global audience in some of the world’s fastest growing markets. In 2008, foreign language sites made up 5% of WSJ.com’s page views, so far this year they make up 21%. In addition, page views in the countries where the sites are based grew on average 17% last year.
Cüneyt Toros is editor-in-chief of The Wall Street Journal Türkiye, overseeing a team of reporters and translators based in Istanbul. Previously deputy editor-in-chief at CNBC-e, Mr. Toros has a wealth of media experience in Turkey, including senior editorial roles at Sabah and HaberTürk.
Content from The Wall Street Journal Türkiye is available on Web and mobile sites.
"Turkey is one of the most keenly observed and significant economies in the region, and is rich in compelling stories,“ said Gerard Baker, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal. “With our unrivalled global reporting resource, as well as a dedicated local team, The Wall Street Journal Türkiye will bring an independent perspective on world news to the region’s business leaders and government decision-makers.”
Turkcell is the exclusive launch sponsor for the Turkish Web and mobile sites.
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