Roland Mouret Invites Social Media Followers to Design Unique Oscars Gown for Catherine Kallon

Roland Mouret will be making the concept of fashion design a truly interactive experience in 2013, giving social media users the chance to participate in the design of a very unique dress.


WEBWIRE – Monday, February 11, 2013

Roland Mouret will be making the concept of fashion design a truly interactive experience in 2013, giving social media users the chance to participate in the design of a very unique dress.

Collaborating with fashion blogging website Red Carpet Fashion Awards, Roland Mouret will allow fans and followers to take part in the design process for a bespoke evening gown, voting for various aspects of the dress and overall look through its social media channels such as Twitter and Facebook.

The finished dress will then be worn by Catherine Kallon, founder and owner of the RCFA website, to an exclusive screening and after party of the 85th Academy Awards, which are due to be held in Los Angeles on 24th February.

Users have already decided on the style, colour and fabric of Catherineís gown, having chosen a floor length dress with asymmetrical tailoring, crafted from luxurious jacquard silk in a glamour coral shade, ensuring this dress will feel right at home on the red carpet amongst the Hollywood elite.

Next in the voting process are the shoes, bag, jewels, hair and makeup that Catherine will wear in order to compliment her stunning Roland Mouret gown. Users can take part in the voting process via Roland Mouretís social media accounts, and the Red Carpet Fashion Awards website.

This ground-breaking dress will only add to Roland Mouretís presence on the red carpet this awards season. The French designer has particularly proven a firm favourite of Naomi Watts, nominated for Best Actress for her role in The Impossible. Naomi has already been spotted at various events and talk shows in Roland Mouret designs this year.

Born in Lourdes in 1962, Roland Mouret is the innovative designer who has been one of the most coveted and elite names in the industry for over a decade. His flattering approach to fashion design, preferring to shape his fabrics directly onto the models rather than working from sketches, has seen Mouret establish a reputation as one of the modern masters of structure and aesthetics.

To find out more about the unique Roland Mouret dress that Red Carpet Fashion Awards owner Catherine Kallon will wear to an Oscars party next month, and how Twitter and Facebook users can take part in the design process, visit the Roland Mouret website at http://www.rolandmouret.com/, and follow the links to their social media accounts.

Ref: RLM-HS-250113



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