Fujifilm Debuts New Slim And Feature-Packed FinePix JX680 Digital Camera


WEBWIRE – Wednesday, January 30, 2013

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation today announced the introduction of the FinePix JX680, a slim digital camera with a FUJINON 5x optical zoom lens (26-130mm*1) that is thin enough to fit in your jeans or purse to take wherever you go. It has the perfect combination of advanced features and ease of use, offering Digital Image Stabilization to help eliminate blurry images, and an Advanced Filter function for added creative expression. Additionally, its 16MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 3.0” LCD screen.
 
“The FinePix JX680 offers consumers a stylish combination of powerful features and creative options all in a slim and affordable compact digital camera that fits in your pocket,” said David Troy, director of marketing, Digital Cameras, FUJIFILM North America Corporation, Electronic Imaging Division. “Everyday photographers will enjoy this easy-to-use camera with its exciting feature set that includes Digital Image Stabilization, HD movie capture, and large 3.0” LCD screen.”
 
Slim Camera with 5x FUJINON Lens and Digital Image Stabilization
Despite being ultra-compact (20mm*2), the FinePix JX680 camera offers a wide subject coverage with its 5x FUJINON optical zoom lens, from 26mm*1 (wide) to 130mm*1 (telephoto), resulting in an expanded range of shooting situations. To help with eliminating blurry images – especially at maximum zoom lengths – the JX680 camera employs Digital Image Stabilization to capture as crisp a photo as possible.

HD Capture with Fast Start Up
With a 16MP CCD sensor, the FinePix JX680 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated “Movie Recording Button,” and for the creative type of user, the camera also includes a number of advanced movie-editing features.
 
Easy on the Eyes
Viewing images on the FinePix JX680 is a pleasure with the smooth, easy-to-read vector fonts and the new high-resolution 3.0”/230K-dot LCD screen. Additionally, an Instant Zoom feature, which shows your composition area as well as the area outside your frame, and large buttons in a simple layout, help users concentrate on composing, without ever losing sight of the big picture. Another exciting change in this year’s FinePix JX680 is that the battery now does not have to be removed for charging, as it can be connected via a USB cable to the power source.
 
Advanced Filters
The FinePix JX680 also features new Advanced Filter options that let users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:
·           Pop Color – great for boosting contrast and saturation
·           Toy Camera – adds vignetting for a 70’s retro look
·           Miniature – blurred top and bottom sections for a tilt-and-shift effect
·           Partial Color – selects one color and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
·           Soft Focus – create a soft focus effect
·           Cross Screen – adds starbursts around bright objects
 
FinePix JX680 key features:

 
*1 35mm format equivalent
*2 At its thinnest point
*3 ISO 3200 is effective in S mode
 
The FinePix JX680 will be available March 2013 at the price of $99.95 and will be available in black, and red.
 
For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html
 
 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 79 yen to the dollar
 
All product and company names herein may be trademarks of their registered owners.
 
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Matthew Schmidt
Corporate Communciations Manager
Fujifilm
Contact via E-mail


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