Motorola Expands etisalat’s EDGE Coverage in the United Arab Emirates (UAE)
New deployment expands network coverage in Northern Emirates
DUBAI, United Arab Emirates - July 17, 2006 – Motorola, Inc. (NYSE:MOT) today announced a network expansion and optimization contract with Emirates Telecommunications Corporation, etisalat, to enhance the operator’s wireless network in the Northern Emirates.
The expansion is designed to increase etisalat’s subscriber capacity and enable the operator to offer new high speed data and voice services to its subscribers in the Northern Emirates via EDGE (Enhanced Data for GSM Evolution) technology.
Essa Al Haddad, chief marketing officer, etisalat, said, “Working with a reputable and reliable partner like Motorola shows our commitment to providing customers with the best and most advanced telecommunications systems, services and solutions. Our goal is to extend customers’ reach beyond the limitations of space and matter, and we are sure that partnering with Motorola will ease our work towards this mission.”
EDGE is a solution that enables the transmission of increased amounts of data at a high speed. For operators such as etisalat, EDGE extends the capacity of the mobile network and enables faster transmission of data. Customers benefit from the ‘always connected’ status of EDGE networks and increased access to 3G applications.
“Having worked successfully with etisalat in the UAE for many years, this network expansion and extensive services network optimization contract further demonstrates our capabilities, and highlights Motorola’s commitment to providing telecommunications services and meeting etisalat’s expectations in delivering high quality service and improved connectivity to its customers in the Northern Emirates region,” said Ali Amer, senior director of sales for Motorola Networks & Enterprise in the Middle East, North Africa and Pakistan.
“The Northern Emirates is experiencing a period of rapid development and the growing population will greatly benefit from the quality of our cutting-edge wireless infrastructure,” he added.
A portion of the revenue on this contract was recognized by Motorola in the second quarter of 2006.
The growth of Mobile Data Traffic and the introduction of new data applications will drive the need for more capacity and higher speed in operators’ mobile data networks. EDGE (Enhanced Data for GSM Evolution) is a method for increasing the data capacity of GSM by using new modulation techniques on the air interface. Typically EDGE will move the end-user data speed into the 200 Kbit/s class, thereby enabling advanced applications. It will also increase the capacity of the network, enabling operators to use their Base Transceiver Station (BTS) and core networks in a highly efficient manner, limiting CAPEX spending while increasing data revenue.
Emirates Telecommunications Corporation, etisalat, is considered a pioneering telecom operator in the Middle East region. The Corporation has operations and investments in 15 markets across Asia and Africa, and has a stated aim of being among the top 20 telecom operators in the world by 2010. It aims to achieve this goal by providing latest telecommunications services and solutions, and by expanding through local and international investment to meet and exceed customers’ expectations. etisalat has been ranked among the Top 500 Corporations in the world by Financial Times and the sixth largest Middle East Corporation by The Middle East magazine. Further information is available on www.etisalat.ae
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have’ products, “must do” experiences and powerful networks – along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit ww.motorola.com.
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- Motorola Inc.
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