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The Rising Number of Overweight Children Fuels Children’s Nutritional Market Says Jody Victor of IBOAI


“Parents are demanding more nutritious drinks and snacks for their kids. “ – Billy Florence

GRAND RAPIDS, Mich., July 13, 2006 – The record breaking increase in the number of overweight children has caused parents to become more concerned with what their kids are eating and drinking. “Our members, Quixtar Independent Business Owners offer a wide array of nutritional products for children from vitamins and supplements to snacks and drinks,” says Jody Victor of the Independent Business Owners Association International (
“Powered by Quixtar, the leading online health and beauty retailer, our members market outstanding nutritional products such as NUTRILITE® Kids vitamins and supplements and new SEISMIC™ juice drinks and snacks,” says Billy Florence.
“The Centers for Disease Control report that less than 25 percent of young people eat the recommended five or more servings of fruits and vegetables each day,” notes Victor. “Kids love the taste of NUTRILITE Kids Concentrated Fruits and Vegetables and NUTRILITE Fruji Bars. Parents love that these NUTRILITE products provide more than five servings of fruit and vegetable phytonutrients.”
“NUTRILITE Kids Braniums DHA has all the benefits of DHA from fish, with fun gummy shapes and sweet lemon flavor,” adds Billy Florence.
“New SEISMIC Super Juice is a delicious, nutritious way to give kids the fuel they need,” says Jody Victor. “It is 100 percent juice with no added artificial colors or flavors and it has the added benefit of fiber and antioxidants.”
“The nutritional content of SEISMIC Super Juice appeals to parents while the great taste is just what the kids ordered,” remarks Florence.
“All these great childrens nutritional products and more are available in the United States and Canada exclusively from our trade association members, Quixtar Independent Business Owners,” says Jody Victor.

About the IBOAI
“The official Trade Association, IBOAI is dedicated to serving and protecting the interests of Quixtar powered Independent Business Owners (IBOs) throughout North America,” states Billy Florence of IBOAI. Governed by a Board of Directors, the IBOAI:
• Protects the best interests of IBOs and serves as an advocate in IBO issues.
• Promotes and protects the integrity of the Independent Business Ownership Plan.
• Ensures that the business opportunity today is as good or better for future generations.
• Acts as an advisory group to Quixtar Inc. and Quixtar Canada Corp.
The 2006 IBOA Board of Directors Executive Committee includes Greg Duncan, Chairman, Don Wilson, Vice Chairman, Angelo Nardone, Steve Woods, Jim Janz, Terry Felber, Randy Haugen, and Kanti Gala. Governance and Oversight Committee includes Jody Victor and Billy Florence.


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