Mobile Apps for Business & Mobile Apps for Schools Become A Turning Point for Marketing
VICTORIA, Australia December, 2012 – Research in the UK has shown that 31% of smart phone users have purchased a product or service using their smart phone, and 24% expect to make mobile purchases in the future*. The smart phone has undoubtedly created a marketplace like no other before it, accessible anywhere within range – the mobile is truly the ultimate consumer’s dream. Furthermore, it is the dream of every business – to be able to market to ideal customers, sending a marketing message directly to their hands – no matter where they are.
Big brands ASOS, M&S, Amazon and many more have launched their own mobile apps to allow their customers to purchase directly from their mobile devices. But more than that, there is a psychology behind it*. According to Poq Studio, social psychologists and marketers believe that when prospects download a business mobile app, they have made a small commitment to the brand and will strive for consistency afterwards – leading to increased brand loyalty for that brand*. This is called the ‘foot-in-door’ approach. www.appbudgie.com/
Owner and Founder of app development company App Budgie, Yvette Buhagiar, understands the power of mobile apps for business marketing. “Apps are a revolution in marketing and communication. Business owners are looking for that edge over their competitors and mobile apps for business allow them to achieve that. Schools and event organisations are looking for a way to communicate to their varied publics, and mobile apps for schools are an in-demand way to do that. Apps allow for the most effective form of communication that currently exists, in terms of both time and financial resources for the organisation” www.appbudgie.com/
The mobile app development process is basically creating a customised mobile app for a business or brand, a school, a community service or an event in order to communicate with the target publics. This might be by communicating promotions, updating customers on business news, releasing new products or even offering the option to purchase products via a smart phone app. For any business, it’s an effective way to really reach their target market, even when the prospect isn’t thinking about the business.
According to Yvette, mobile apps for schools are also in high demand, in particular to improve communication with parents. App Budgie are designing mobile apps for schools to communicate information on school activities, excursions, pupil-free days, academic results and more. And Yvette says so far the parents have been absolutely thrilled with the modern form of communication from schools and the ease with which they can stay up-to-date on their children’s school lives.
To find out more about creating a mobile app for business or a school, visit www.appbudgie.com/ and speak to one of the expert mobile app design consultants.
* Source: http://poqstudio.com/the-mobile-influence-why-branded-mobile-applications-are-a-powerful-marketing-tool/
- Contact Information
- Yvette Buhagiar
- Founder and Managing Director
- App Budgie
- (61) 02 6056 8884
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