FedEx Enlists LoyaltyEdge from American Express to Power Key Rewards Programs


WEBWIRE – Thursday, December 13, 2012

Redemption loyalty services support for MyFedEx Rewards and MyFedEx Office Rewards programs

NEW YORK, - - LoyaltyEdge from American Express and FedEx today announced the re-launch of My FedEx Rewards and My FedEx Office rewards programs, now supported by LoyaltyEdge. The invitation-only My FedEx Rewards for small businesses and open-enrollment My FedEx Office Rewards programs are cutting edge loyalty programs for their transportation, e-commerce and business services customers. LoyaltyEdge is providing a host of strategic loyalty services to help FedEx enhance and expand these critical programs.

Customers enrolled in the My FedEx Rewards and My FedEx Office Rewards programs will have the ability to redeem earned points for more than 250 top merchandise brands, and 50+ gift cards and eCertificates. In addition, customers will have access to exciting new capabilities like the ability redeem for rewards using a combination of points and cash. LoyaltyEdge is also supporting FedEx’s domestic and international trigger based shipping campaigns whereby FedEx’s non-rewards customers claim merchandise and gift card prizes once they reach a preset goal. LoyaltyEdge has worked with FedEx to redesign the program and is providing a loyalty technology platform, reward sourcing, fulfillment, online & offline marketing, redemption analytics and end-to-end customer service.

“FedEx is a leading example of how customized loyalty programs can effectively drive incremental spend and retention with small business customers. LoyaltyEdge is proud to help FedEx further extend this leadership position through our technology, robust reward partnerships, strategic program management and marketing expertise,” states Ross Christie, General Manager of LoyaltyEdge.

Announced in January 2010, LoyaltyEdge, part of the Enterprise Growth division of American Express, provides end-to-end loyalty solutions that include cutting-edge technology, program redesign, access to a host of reward options and seamless fulfillment. Leveraging decades of American Express customer experience and loyalty expertise, LoyaltyEdge offers world-class customer service, partnerships and robust analytical services that power profitable targeted marketing and effective program cost management.

About FedEx Corp.
FedEx Corp. provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com/ and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.



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