Epsilon Signs Multiyear Agreement with Beauty Industry Leader Regis Corporation
Epsilon to Provide Industry-Leading Email Marketing Platform to Enhance the Guest Experience through More Personalized Communication
DALLAS, TX — — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a multiyear agreement with Regis Corporation (NYSE: RGS), a Fortune 1000 company and the global leader in the haircare industry. Under the terms of the agreement, Epsilon will provide a robust email marketing platform to enable Regis salon locations to communicate more effectively with guests and improve marketing ROI.
“We are thrilled to partner with Regis Corporation,” said Bryan Kennedy, chief executive officer of Epsilon. “Epsilon has a proven history working with leading retailers, and as we continue to build on this expertise and expand into the beauty space, we are excited to work with a global leader like Regis.”
Epsilon will provide a comprehensive email marketing platform for Regis Corporation to deploy permission-based email messages to their salon guests as well as a segmentation tool to increase relevance and improve guest targeting. Email messages sent via Epsilon’s platform will create a more real-time dialogue with guests based on their interactions at the salons. These messages will comprise triggered campaigns such as appointment reminders and treatment follow-ups, as well as promotional messages and personalized communication.
“Epsilon has a track record of success and is an ideal partner for Regis as we continue to strengthen our guest experience programs,” said Heather Passe, senior vice president of marketing at Regis Corporation. “Their software will improve our ability to send timely and personalized communications to our guests.”
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