How to Choose the Right Non-surgical Anti-ageing Products Without Getting Blindsided by False Marketing Tactics


WEBWIRE – Monday, December 10, 2012

BRISBANE, Australia December, 2012 – Beauty, and anything and everything related to it, is a $330 billion global industry* and of the countless beauty items in the market today, anti-ageing products seem to have the strongest foot hold as men and women attempt to hold onto their youthful looks.  In 2011 the anti-ageing industry was worth $80 billion, and by the end of this year it is expected to be closer to $114 billion**.

There is no doubt that people spend a considerable amount of money on anti-ageing products and treatments to preserve their youthfulness and slow down the ageing process. Yet, as one beauty industry insider reveals, many of the anti-ageing products on the market have not been scientifically proven to be effective and instead use marketing ploys and celebrity endorsements to capture a market that is in desperate need of the truth.

In 2006 the Consumers Stockholm (KFS), Sweden’s largest consumer association, called for cosmetics marketing to adhere to a number of requirements, including ensuring that all claims on a cosmetic’s effect are double-blind tested against a placebo or a control and not relying on in vitro tests as a measure of product efficacy***.

Skinterage Pty Ltd, located in Brisbane, is one of the beauty companies that offers non-surgical anti-ageing treatments that have been tested and proven in a double-blind placebo controlled study as requested by the KFS. Unlike some major brands on Australian shelves, which only rely on marketing ploys to entice customers to buy their products, Skinterage’s Swede Success product range offers scientifically proven anti-ageing treatments that actually reduce fine lines and wrinkles.

Christine Oksanen, Managing Director of Skinterage Pty Ltd says, “Swede Success is the only Australian non-prescriptive facial cream that has a clinical trial that proves a reduction in wrinkles by an average of 51% (and up to 65%) over a 12-week period.”  This Swede Success Jabu’She 24HR Original Creme also evens out skin pigmentation, minimises visible pores and can reverse the effects of sun damage. Swede Success has a selection of creams, lifting serum, eye serum, anti-wrinkle serum, cleansing lotion and a moisture mask that are available for online shoppers. www.swedesuccess.com.au/

Each product offered by Swede Success has undergone trials conducted by the Karolinska Hospital in Sweden. These trials have yielded sensational results, proving that the Swedish non-surgical anti-ageing beauty products sold by Skinterage are not only very effective at reducing the appearance of wrinkles, but also very safe for anyone to use.

Swede Success customers can testify to the wonderful benefits that Swede Success offers.

D. Wager of Beecroft NSW is a smoker and noticed that her skin was getting dehydrated as a result of that habit. “I am a smoker and [since using Swede Success] have noticed that my skin is not as dehydrated as it used to be, also in the morning when I shower, I can still feel the cream on my skin, which I find terrific as my skin has not continued to dry-out through the night,” says D. Wager. “I have also noticed the fine lines at the corner of my eyes appear to have reduced.  The Eye Crème is very nice to use and is non-greasy and light.  The frown lines between my eye brows do not seem quite so prominent.”

Find out more about this scientifically proven anti-ageing treatment and how it is reducing the appearance of wrinkles at www.swedesuccess.com.au/.

Sources:
* http://hbswk.hbs.edu/item/6263.html
** http://ca.shine.yahoo.com/blogs/shine-on/anti-aging-industry-set-hit-114-billion-194048553.html
*** http://www.cosmeticsdesign-europe.com/Market-Trends/L-Oreal-taken-to-court-in-Sweden-for-marketing-claims



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 Scientifically proven
 Anti-ageing treatments
 Non-surgical
 Anti-ageing products
 Without surgery
Contact Information
Christine Oksanen
Managing Director
Swede Success
(61) 07 3216 8322
headoffice@skinterage.com.au


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