SEAT introduces the Mii ’Miinx’

SEAT has announced the creation of a striking pink Mii, called the ’Miinx’, featuring pink vinyl wrap for bodywork and distinctive smoked headlamps.


WEBWIRE – Friday, November 23, 2012

SEAT has announced the introduction of a pink Mii, called the ’Miinx’.

The Miinx is the work of Cornwall dealership Dales SEAT, and was created as a one-off show car after Sales Manager Tom Rawlings decided one evening that he fancied doing “something different.” Work began immediately, with the dealership choosing a Mii Sport in Deep Black metallic as the basis for the as-yet-unnamed car.

The Mii’s bodywork was covered in a pink gloss vinyl wrap, while the lights were tinted with a translucent film, resulting in a more pronounced, contrasting look.

Once the wrap had been applied, Dales posted a picture on Twitter and asked for some name ideas. ’Miinky’, as it was for a while, generated plenty of discussion, though eventually the Miinx sobriquet was settled upon.

Aside from the wrap, the Miinx is a standard three-door Mii Sport. Power comes from a 1.0-litre, three-cylinder engine with 75 PS and it gets a generous standard equipment list including 15-inch alloy wheels, air conditioning, leather steering wheel and gear knob, dark tinted rear windows, front fog lights, and sports suspension.

The Mii Miinx is a compact way of making a very big statement. It’s also charitable, with Dales planning to give £100 to the Breakthrough Breast Cancer charity for every car sold.

“One thing’s for sure, the Miinx is a car that always provokes a strong reaction, good or bad,” said Tom Rawlings.

"We’ve been absolutely overwhelmed by the response to the special edition since we launched it. From the day we first parked it outside our showroom, people have made a point of coming in to tell us what they think.

“The car’s also divided opinion on Twitter. I tweeted a photo and within minutes hundreds of people were commenting about it. But we couldn’t believe it when people from all over the place started calling the dealership to enquire about the car. We’ve obviously done something right,” he added.

Dales has received a raft of enquiries about the Miinx - one from as far afield as northern Scotland - and has consequently begun taking firm orders.

Every Miinx sold will come with the SEAT Portable System included - the removable multimedia device that SEAT is currently giving away free with cars bought using SEAT Solutions finance.

For more information on the SEAT Miinx call Dales SEAT now on 01209 821144. Follow Dales on Twitter @DALESCornwall, and SEAT @SEAT_cars_UK

Note to editors:
The SEAT Miinx is the work of Dales SEAT and not an official SEAT UK product line. The vinyl wrap and headlamp tints are provided by a third party supplier, commissioned by Dales SEAT. The quality and fitment of those parts are not the responsibility of SEAT UK. No guarantee is offered by SEAT UK on unlicensed third party modifications.

About SEAT:
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles to 75 countries. In 2011 SEAT had a total number of more than 5 billion euros, with overall deliveries amounting to 350,000 units.

SEAT Group employs more than 14,000 professionals at its three production centres in Barcelona - Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other city cars. The Volkswagen Group production facility at Palmela in Portugal supplies the SEAT Alhambra and the factory in Bratislava (Slovakia) manufactures the SEAT Mii.

The latest car news and a car configurator can be found on the SEAT website.

PR Contact:
Mark Nichol
Senior Press Officer
SEAT UK
Delaware Drive
Blakelands
Milton Keynes
MK14 5AN
01908 548 069
www.seat.co.uk



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Mark Nichol
Senior Press Officer
SEAT UK
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