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Business Coach Reveals Strategic Business Planning Key to Sustainable Business Success


VICTORIA, Australia November, 2012 – All business owners, whether running big business or small and medium enterprises, are aware of the basic requirements to succeed in their chosen industry. Yet sometimes external factors, poor management, or ineffective planning can get in the way of that success. There are more threats to the success of a business at any given time than there are opportunities, leaving businesses to fight against all odds, every single day to survive and succeed.

“The key to sustainable business success is strategic business planning,” says Gerald Richards, Business Coach and Principal of 3x5x7. “Plan for the opportunities, plan for the threats, plan for the stagnant times and plan for the times of growth. While many entrepreneurs open businesses by following their heart or their gut instinct, success often depends on having the long-term vision and self control to sit down and work out profit-based formulas, write business plans, account for external conditions and the impact that will have on the business.

“Often, this is something that an entrepreneur or business owner struggles with because they are so passionate about their idea and business that they find it difficult to see their operation from a third-angle – the point of view of their potential customers and the real key to the sustainable success of their business.”

Gerald, known to his clients as a profit coach, has prepared a platform that is guaranteed to increase business profits through strategic business planning as he fully understands the business arena and has all the tools and more importantly, the experience, to ensure any business is on the path to sustainable business success.

Gerald says, “To take advantage of any marketing and business opportunities we first have to consider the resources available to us. To identify our strengths and develop our Sustainable Competitive Advantage we must evaluate the three functional areas - marketing, operations and finance.”

“These three do not stand alone but are interdependent and interrelated with each other. The closer they are interconnected then the greater the chance of success. In each of these three elements the business will have objectives all of which will be driven by their Sustainable Competitive Advantage,” Gerald continues.

For Gerald, gaining new customers is not about choosing a marketing strategy and trialling it. Instead, he has proven marketing strategies that his team applies to the client’s individual situation. They even show the business how to test these strategies to see for themselves the effect that 3x5x7’s proven formula for sustainable business success can have on multiplying profits.  Performance measurements include:

  1. Marketing performance - market share, relationship with customers, pricing, and promotion
  2. Operations performance - cost, quality, dependability, and mix.
  3. Financial and human systems performance - appropriateness of systems, ability to quickly obtain information, calculation of ratios, and productivity of employees.

To find out more about strategic business planning and how to develop a sustainable competitive advantage, schedule a consultation with a professional profit coach at today.


 Sustainable success
 Competitive advantage
 Business success
 Business planning
 Strategic planning

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