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Small Business Owners Enjoy Customised Product Packaging with Low Minimums


NEW SOUTH WALES, Australia November, 2012 – Small business owners, the backbone of Australia’s economy, are increasingly now able to compete against larger companies due to the massive push of online marketing and social media. These new forms of media coupled with market change, globalisation and the growing ability to tap into the same resources as larger companies without the high cost, mean smaller companies can look ‘big’ without the huge overheads. For example, professional product packaging or branded product packaging, previously only available to large companies due to high minimum order quantities, are now available to small businesses too.

Clara Cassidy, Owner and Marketing Manager of Custom Printed Bags & Boxes explains why this is important and how smaller businesses can benefit from this new offering.

“Small business owners now have the choice of ordering customised bags with low minimums for their business with their chosen design, colour, size, shape and most importantly – their business logo – so that each time a customer interacts with that small business they receive the same professional packaging and brand engagement as they would with a large company, but they also get the personalised service of a small business. From the customer’s perspective this is a win-win situation, and for the small business the low minimums also mean they no longer have to spend tens of thousands of dollars on their packaging needs or hire out a warehouse just to store their personalised packaging.”

Clara says that small business owners are now able to customise every aspect of their personalised product packaging, which previously had been an expensive and resource-consuming process. With Custom Printed Bags & Boxes, small business owners collaborate with Clara and her team to create customised bags or boxes and keep on collaborating until they are completely satisfied with the end product.

Customised product packaging with low minimum orders also helps small business owners test their target markets to see what their preferred packaging is without spending thousands of dollars in the process as Clara and her team use customised bags with low minimums. Simply put, small business owners can test a myriad of packaging designs on actual store shelves or online and see what their customers choose.

Clara relates, “Because of the affordability of our products, some of our customers have even tested their product packaging at their local craft and fashion markets to see which packaging is most popular. In Sydney, we have Paddington Markets on Oxford Street, where a lot of up-and-coming fashion designers showcase their collections using our packaging. In a weird way, it’s a ‘high-end’ market – even though it’s outdoor stalls – so these fashion designers could have beautiful apparel boxes with their logo on, to make them appear more professional and make sure they are remembered. People selling handmade products, including scarves, jewellery, vases, bowls, hand crafted spoons and more can all use beautiful customised packaging for the same reasons.”

For more information on customised product packaging please visit


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