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Is Your Small Business Prepared To Survive Past The 2012 Presidential Election?


CHARLOTTESVILLE, Virginia (November 09, 2012) – After President Barrack Obama’s clear victory in his bid for re-election, the future of small businesses is still unclear.  In the face of financial uncertainty Small Business CEO Magazine recently released a publication that can help small business owners weather a potential crisis.
Americans have real cause for concern from the unresolved budget amendments. We can expect automatic tax increases and spending cuts if Republicans and Democrats cannot reach a middle ground before the end of the year.  Although both parties have extended the olive branch of compromise, it remains to be seen what effect this will have for middle-income earners and small business.
In the face of so much uncertainty and change it could become difficult for a small business to survive the coming months without ample preparation.  Yet even the best laid plans could not take into account all the variables of a national election.  The key then becomes adaptation, the willingness to adjust the business plan or even change it completely.   The first step that business owners must make is to revisit the business goals.  How can this be done in the context of the current change?
David Cameron Gikandi, investor, entrepreneur and author of “How To Set Goals And Actually Achieve Them” advocates a model of goal-setting and planning that centers on the business owner actualizing goals in the face of uncertain external factors.  He stresses that:

  • Business goals must not be exclusive in and of themselves
  • Getting rid of negative blocks is essential to preparing for lean times
  • You must do what you can now, even with limited information available to you

According to David one of the first hurdles to be overcome is the propensity to separate business goals from “life goals.”  He says “Make life goals that include your business and marketing. Do not make business goals only by themselves on the side and forget life goals as this will actually short-circuit the business goals. Everything works together as a system.”  In this manner, revisiting the goals will allow a more holistic adjustment of the business plan.
Another key for the business to survive is to simply plan for lean times.  Conservatively, it makes more sense to account for future increases in expenses and lowered revenue.  However, it’s important to become aware of “blockages” that will limit your options.  Essentially, David says that blockages “come from experiences in your past where you made a limiting conclusion and you have continued to hold onto that limiting conclusion.”  This is something to be wary of when considering alternatives and changes to the plan.
Finally, it is paramount that the small business owner translates plans into action, even when the options are limited by a lack of information.  One of David’s rules of thumb is to do what you can now.  He says “Don’t wait for the complete picture to fall onto your laps all at once. Do what you can now… it doesn’t matter how small an action looks. Take the one you can now, and the next will open up.”
David’s book, “How to Set Goals and Actually ACHIEVE Them” is available now in ebook format on Amazon ( and will be free for a limited time .  In addition to his powerful, goal-setting guidelines he sets out methods where a small business owner can

  • Stop the cycle of self-sabotage
  • Stay motivated, focused and moving forward
  • Become aware of and change your unconscious decisions


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