Broadcast TV Station Web Traffic Explodes During Hurricane Sandy
WASHINGTON, D.C. – The websites of broadcast television stations located in areas affected by Hurricane Sandy experienced up to three times more traffic during the height of the storm than on a typical weekday, according to the two leading providers of web-based services for local TV stations across the U.S.
Based on data provided to the National Association of Broadcasters by Worldnow and Internet Broadcasting, 10.4 million unique visitors logged onto the websites of local TV stations in states affected by Hurricane Sandy between October 28 and October 30. This was more than double their normal traffic and for one group of stations, more than four times their normal weekday traffic. These TV station website visitors viewed 76 million pages of content, or 2.5 to 3.5 times more pages than on a normal workday. Data do not include mobile traffic.
“We know from past history that viewers regard local TV stations as an indispensable resource for breaking news and emergency weather information,” said NAB President and CEO Gordon Smith. “This data surrounding Hurricane Sandy suggests that local TV station websites have become an equally important source of information. It’s a broadcast-broadband world, with millions of people either tuning in to local television stations or accessing similar ’need-to-know’ information on TV stations’ websites in lifeline situations.”
Worldnow’s statistics were compiled from the Worldnow-supported websites of local broadcast stations in the 15 state area affected by Hurricane Sandy. Internet Broadcasting’s statistics are based on IB-supported television station websites in 10 states affected by the storm.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
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