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Experianís global fraud prevention services strengthened by one billion iovation device checks

Experian has announced it is to partner with iovation in mobile and online fraud prevention.


Experian has announced an international partnership with iovation, the Device Reputation Authority, to further enhance Experianís global fraud prevention capabilities. Iovationís advanced device recognition software, dynamic referencing and device reputation checks will increase the reach and effectiveness of Experianís identity verification and fraud prevention services.

iovation brings together the worldís largest repository of mobile and online devices. It identifies one billion mobile devices globally and currently conducts nine billion device reputation checks a year. It enables clients to assess the likelihood of transactions being fraudulent based on the device from which an application is made. Its sophisticated real-time risk assessment analytics stops some 150,000 potential online fraud attempts each day.

Results from searches against iovationís device library can now be used to in conjunction with Experianís fraud and identity capabilities including its ID verification tool, Prove-ID, card fraud prevention engine, Risk-ID, and account opening fraud prevention service Hunter.

Nick Mothershaw, Director of Identity & Fraud, Experian said: ďFraud continues to represent a clear and present danger to the bottom lines of banks, insurers, financial services, lenders and ecommerce merchants. With the rise of mobile commerce, the question of device reputation is becoming increasingly important.†Our agreement with iovation will provide Experianís clients with a new layer of defence against fraudsters and deliver a more comprehensive risk assessment and scoring of each transaction to identify and welcome legitimate customers.Ē

ďCollaborating with Experian means we can†help our joint clients avoid fraud losses by stopping cybercriminals before they damage their business or customers. Combining iovationís power of device reputation with Experianís extensive identity-based services is game-changing,Ē said Jon Karl, co-founder and Vice President of Corporate Development at iovation.

ďiovation is committed to identifying suspicious activity, exposing the size and scope of problems, and helping our customers know whom to trust online.Ē

Working in tandem with Experianís range of identity verification and fraud prevention tools, iovationís ReputationManager 360 analyses the past and current behaviour of more than one billion devices to identify and re-recognize devices logging into an organisationís website in real time. This unique approach spots relationships between different accounts with multiple vendors and identifies all of the devices associated with an individual without needing personally identifiable data. Doing so helps businesses prevent fraudulent transactions before they happen and identifies potential fraud rings or recurring fraud activities, while protecting the privacy of consumers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and S„o Paulo, Brazil.
For more information, visit

About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. 2,000 fraud managers around the globe leverage iovationís database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovationís knowledge base of more than 1 billion devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit

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