A Printing Service in Hollywood, FL Shows 5 Ways to Efficiently Grow Customer Base Using Paper
Being a small business means facing great competition, but this experienced printing company in Hollywood, FL found new ways to attract customers
HOLLYWOOD, FL – Grant Printing, a local printing service in Hollywood, FL, announced that president and founder Jim Grant spoke to the members of The Le Tip Business Networking East Broward Chapter about the “Top 5 Ways to Grow Your Customer Base Using… Paper”. During the session, Grant shared with other local businesses his expertise on how to efficiently build a solid customer base to actively compete in today’s market.
Genuinely interested in not only strengthening his relationship with his clients but also in helping them grow their own businesses, Jim Grant has put together a simple mix that includes 5 efficient ways to reach out to customers. He believes in creating a strong presence in the audience’s mind using efficient direct mail strategies, such as the development of monthly newsletters, the power of personalized letters and mailings, which can all be developed and executed by Grant Printing. Those were some of the topics covered by Grant, and well received by small business owners in the room, most of whom expressed great interest in carrying out a direct mail campaign, based on the presented potential results.
In today’s digital age, prospects are bombarded with email, web advertisements, mobile ads, texts, TV and radio advertisements all day long. As a consequence, studies have found that people have moved past their initial apathy to direct mail and are positively responding again to physical correspondence. “Clients miss the customized treatment that used to make them feel special. Going back to paper brings back that personal, human touch,” said Grant.
Direct mail is also changing through the use of unique characteristics that include color, oversized formats, and interactive elements that can make the pieces stand out. Those alternatives have proven themselves over and over again. A recent research by Mail Print found that 85% of consumers sort through and read selected pieces of mail every day. 40% of consumers say that they have tried a new business after receiving direct mail; and 70% have renewed relationships with businesses that they had previously ceased using.
The initiative to provide other business owners the tools to take advantage of the benefits of direct mail confirms Grant Printing’s corporate philosophy – “we’re so much more than printing”! Visit www.grantprinting.com to learn more about this experienced printing service in Holywood, FL.
About Grant Printing
Grant Printing is a reliable full-service printing company in Hollywood, FL, with over 30 years of experience, and a great concern for customer satisfaction. The Grant Printing team is committed to creating a friendly environment that welcomes creativity, and inspires trust and dependability. Grant Printing prides itself in the quality of their work, while offering fast service and competitive prices. For more information, go to www.grantprinting.com
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