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Mobile Apps For Business Revolutionising Business to Consumer Communication


VICTORIA, Australia September, 2012 – As we reach the second half of 2012, research points to the conclusion that mobile phones in Australia may very well outnumber people by the end of the year. Recognising a significant opportunity, business savvy entrepreneurs are developing mobile apps for business to connect with consumers and potential consumers to promote their business, even when the prospect isn’t thinking about the organisation.

Mobile apps for business exhibit a fast, easy and affordable way to take your business to the next level,” says Yvette Buhagiar, Founder and Managing Director of App Budgie, a mobile app development and mobile app design company. “You don’t have to be a large company or spend thousands of dollars to take advantage of mobile app marketing. Our platform and content management system lets anyone create, customise, and distribute mobile apps for business that add real value to a business’ bottom line across a broad range of mobile devices, including iPhone, iPad, HTML5 and Android,” Yvette says.

A business owner herself, Yvette knows the challenges of running and marketing a small business first hand vows to “take all of the stresses out of developing mobile apps for business. Our apps enable laser target marketing, as they give business owners the capability to place their business directly in their customer’s back pocket.”

Mobile apps for business allow the organisaiton to provide business information to customers, such as the latest events and activities through the app calendar function, in an easy-to-access and convenient way. Moreover, smart phone apps make customers feel special when they receive discounts, coupons and promotions through their mobile app. Built in social capabilities like Face Book, Twitter, SMS and email mean that customers and app users can quickly share information about the organisation and let even more people know about the business.

The effectiveness of using mobile apps also lies in its credibility. Still in its infancy, a business with its very own mobile app creates the impression that they are a large and valuable organisation as many customers still think that developing mobile apps requires special skills compared to non-developers, but Yvette says there are no special skills required at App Budgie – they make the development process easy and affordable.

To find out more about the use of mobile apps for business to communicate with customers and potential customers, visit


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 Smart phone app design

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