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Profit Coach Improving Cash Flow in Small Business and Helping Them Beat Business Failure


VICTORIA, Australia August, 2012 – With most small businesses failing in their first year, effective and well-rounded management is one of the vital keys to the success of any business venture. The most common misconception about business, which one successful business owner and business coach is on a mission to shake, is that high revenue leads to a healthy business.

According to 3x5x7 Principal Gerald Richards, “Generating revenue is only part of a seven-pronged solution to success, which our team uses to identify weaknesses and strengths and build on the capabilities of the team as well as improve profit in small to medium enterprises.” Gerald stresses that proper cash flow is necessary for any business to succeed, and is not necessarily correlated with revenue.

Aside from calculating profit margins with specific formulas, Gerald also recommends business owners think about channelling money over to other ‘growth-focussed’ functions of the business, such as marketing and public relations, which should be viewed as an investment rather than an expense. Without investing in growth functions, Gerald warns, small to medium enterprises cannot expect to succeed in the volatile business landscape of today where most businesses are competing on a global scale and many are falling victim to large-scale organisations with the resources to compete more effectively.

In an attempt to empower small business owners and counter the growing trend of entrepreneur failures, Gerald Richards has set his sights helping others to create effective business processes, manage cash flow and ensure sales are profitable with his years of financial experience and wealth of knowledge that small business owners usually don’t have access to.

Gerald’s personalised training consists of two days of face-to-face training as well as Internet-based supplemental education. The 3x5x7 formula - backed by Gerald’s solid experience of 25 years in business as an accountant, a sales representative, National Sales and Marketing Manager, and an entrepreneur - will focus mainly on training small business owners on the three strategies of business, five ways to increase sales and the seven aspects that improve profit and cash flow.

On the journey towards success, 3x5x7 not only focuses on profit and figures but also on the people in the business. The 3x5x7 team can test for communication, leadership, motivation, training and more to build the capabilities of the greatest asset in the business – the people. For more information on how to improve profitable cash flow and build a vibrant and successful business, visit


 Profit coach
 Improve profits
 Improve cash flow
 Avoid business failure
 How to generate revenue

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