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Social Media Research Foundation to speak at the Social Discovery Conference in San Francisco

Marc A. Smith, director of the Social Media Research Foundation to present on social graphs that enable Social Discovery. The event is August 6-7 at the Merchants Exchange Building in San Francisco.


New York, NY--Ticonderoga Ventures, Inc. announces that the Social Media Research Foundation will present at the conference on August 6-7, 2012 in San Francisco.

Marc A. Smith, the Director of the Social Media Research Foundation will present on new tools and findings that reveal the structure of social media and the key people and groups within them.  The Social Media Research Foundation has developed free and open tools for social discovery using advanced social media algorithms.  Smith’s  presentation will use social network data visualization methods to display social connections in vivid maps that enable social discovery.  These tools open advanced analysis techniques to people more comfortable with making pie charts.  These social graphs can be used to guide social media engagements, assess performance, optimize organizations, and identify leaders and influencers.
Social discovery is now a leading trend in both social media and social networking.  Users join specific communities based on interests and learn of new people, places and things. Social discovery sites are experiencing higher levels of growth than traditional social networking models.
Some examples of social discovery sites include Pinterest, TheFancy, Tumblr, Highlight and Weotta.  
Social discovery sites are also better positioned to promote products and services.  Through the mirroring the conditions of human search, users discover products and services that their social connections like and recommend.  This suggests a higher level of performance in terms of conversion and sales, something a traditional social network generally lacks.
About The Social Media Research Foundation
The Social Media Research Foundation ( is dedicated to creating open tools, open data, and open scholarship.  It‘s flagship NodeXL project ( makes analysis of social media networks accessible to most users of the Excel spreadsheet application. With NodeXL, networks become as easy to create as pie charts.  A collection of social networks maps, many from social media, can be found on the NodeXL Graph Gallery website (  Applying the tool to a range of social media networks has already revealed the variations present in online social spaces.  The tool can create images of a wide range of social media services, including Twitter, flickr, Facebook, YouTube, and email networks among others.
About the Social Discovery Conference
The Social Discovery Conference is a 2 day business exposition that covers trends, technology, business models, investment and networking.   Attendees include CEOs and senior management from social discovery, venture capital, entertainment, mobile development, ecommerce, social media, online marketing, social networking, and others.
Speakers interested in presenting may submit their topic on the website at:
For more information, please visit the website  http://SocialDiscovery.ORG  or contact:
Ticonderoga Ventures, Inc.
Tel:            USA +1 (212) 722-1744 ext 83
Twitter:     @Social_Discover
Mark Brooks, Courtland Brooks
Tel: USA +1 (212) 444-1636         

This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company’s expectations and estimates.


 Social Discovery
 Social Graph
 Social Media
 Social Media Research
 San Francisco

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