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Topman releases comprehensive denim style guide

Topman has announced the launch the íDenim Roomí online, a new denim style guide that positions the retailer as an authority fashion resource for customers.


Topman has revealed the íDenim Roomí, a new, comprehensive online denim style guide, featuring a lookbook which showcases on-trend ways to wear the fabric as well as a guide to washes, fits and details, and a size guide.

The lookbook includes edgy fashion shots showing customers how to wear denim this season, with stunning photography that complements Topmanís on-the-pulse approach to menís fashion.

The Washes section of the guide offers an insight into popular denim washes this season, with details on how different washes are created, and what kind of style customers can create by wearing them. This season, customers can find naturally aged vintage washes, black and grey washes and coloured washes, as well as raw denim and indigo menís jeans.

The Fit section details what consumers can expect from each denim style so they can decide what fit would suit them best. This season, Topman is showcasing a range of slim and skinny jeans, including traditional skinny fit jeans with roll ups, the stretched skinny fit, classic slim jeans with tapering at the hems and the super skinny spray on fit in figure hugging denim.

The Details section provides detailed information about different aspects of jeans, such as creasing, dyeing processes or rivets. This section will assist customers in understanding every design element of their jeans, and help them choose which ones they like best.

The Size Guide provides detailed information about how to measure jeans. The guide shows key measurement points that are used to create different denim fits and where each size swill fit on different parts of the body so the customer can make an informed decision and allowing them to order the right size first time round.

The íDenim Roomí also offers a sneak preview of the Premium Denim range coming soon to Topman. The range will cater to all fit types and will feature premium fabrics coupled with the finest metalwork.

Gracia Amico, Head of Ecommerce said: ďItís the ultimate destination to find out all there is to know about Topman jeans. Weíre providing our customers with the tools to make the right decision for them, from our washes right down to the differing thigh measurements between styles.Ē

About Topman:
Born in 1978, Topman is the male equivalent of successful Arcadia stable-mate: Topshop. With a whopping 185 stores in the UK, almost every high street in the country boasts its very own slice of Topman. Londonís mega Oxford Circus Flagship - one of 8 chief stores in the major cities through the UK - sees 75,000 pairs of feet storm its 15,000 square foot floor every week.

Topman offers the latest in menís fashion encompassing a range of styles to suit every shopper. Topmanís extensive menís clothing collection embraces everything from the latest menís fashion trends to classic pieces, and extends to menís shirts, jeans for men, menís suits, such as skinny suits and slim fit suits, menís chinos, shoes, accessories and formal wear.

PR Contact:
Gemma Boner
Colegrave House
70 Berners Street
020 7291 2601


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