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Business Consultant Helps Small to Medium Enterprises Increase Sales, Improve Profits and Generate Wealth


VICTORIA, Australia June, 2012 – The Global Financial Crisis (GFC) brought disastrous results for most companies big and small and economic experts say we’re not in the clear yet. However, it is the Aussie Small to Medium Enterprises (SMEs) who have suffered the most from the GFC. Many successful entrepreneurs such as Sir Richard Branson and Tim Ferriss believe they owe their success to an inspiring mentor and recommend every struggling business owner find their own to help guide and steer them to a strong path of growth. However, one business consultant warns this is only part of the solution.

Gerald Richards, owner and Principal of 3x5x7 says, “Business owners should find themselves a mentor who can support them and motivate them through the tough times. But what they really need is profit and I really hope their mentor reinforces this results-driven approach.

Increasing sales is important but business owners should be more concerned with ensuring those sales are profitable through metrics analysis, percentages and ratios and making sure they have enough cash flow to support their efforts. This is especially crucial in today’s environment when banks are tightening their lending practises and businesses can’t just put their hand out for a loan when their cash flow dries up. SMEs need to focus on three very important things in order to succeed – increasing sales, improving profits, and generating wealth.”

Gerald asks tough questions as he guides business owners on their way to growth and wealth creation:

When Gerald’s consulting company, 3x5x7, performs a Sensitivity Analysis they ask the ‘what if’ questions every business owner dreads but should be thinking about. Questions such as: What if I increase my sales by x%? How much more stock will I need? How long will it take to sell? How can I negotiate better pricing? Do my team need training?

“Merely increasing sales may look good on the surface, but without contributing to the bottom line it is simply creating extra work for staff members and diverting attention away from what really matters – profit and cash flow,” Gerald says.

Gerald, who has more than 25 years of experience as a consultant to industry and commerce, both here and overseas, is so concerned that many business owners are missing the point that he GUARANTEES his consulting company will increase the profits on any enterprise it works with. For more information please visit


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