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Fun, Educational Toys Help Children Develop Independence and Self-confidence


VICTORIA, Australia, June, 2012 – Parents and grandparents looking for high quality toys to entertain their children and grandchildren are sick of the ‘plastic fantastic’ variety found in current toy stores and mass department store chains. The demand for educational toys has been overwhelming at online toy store Oola, and the founder believes this is due to a strong push by parents and grandchildren who are looking for toys that have added benefits such as developing independence and self-confidence in children.

Kelly Brough, founder and CEO of Oola ( says that with Oola toys, “When children are exposed to the joys of open ended play, they learn how to solve problems on their own and that learning while playing with their toys can be fun.”

Oola specialises in craft kits, science toys, building toys, puzzles and family games. All of the fun educational toys available on the online toy store are made from durable and high quality materials that are safe for children to play with even when their parents are not watching them.

“I started Oola to make life easier for parents by providing easy access to fun educational toys that enable children to grow and use their imagination,” says Kelly. “Parents who give Oola toys to their children will discover the joys of ‘me time’ and flexibility in the work place as they keep their kids occupied with fun toys that teach.”

Oola is committed to offering a high level of service so that the experience of buying online will still be as personalised, but also more convenient, than buying in a  ‘bricks and mortar’ toy store, which is especially important for time-scarce mums. Shopping at Oola gives parents full access to a vast array of unique international play products that are harder to find in mainstream stores, and also eliminates the unwanted chore of fighting through traffic and dealing with shopping crowds.

Oola offers products like Jack in the Box, friendship bracelets, Spinning Top, Ravensburger jigsaws, Find It - Glitz and Glamour & Original Versions, building toys, kaleidoscopes, preschool toys, kids craft kits, science toys, and kids jewellery making kits easily accessible.

Oola toys give children the gift of independence and self-confidence, fire up their imagination, and get the creative juices flowing with the fun toys that teach. To explore the online catalogue of classic and creative toys, games and puzzles, please visit


 Preschool toys
 Educational toys
 Jigsaw puzzles
 Cooperative toys
 Science toys

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