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Premier Orange County Jeweler Announces New Website has launched a brand new website featuring the FireMark Princess Cut Diamond


Huntington Beach, California, United States, May 23, 2012 – Simone & Son, located in Huntington Beach, California has launched a brand new site featuring the FireMark Princess Cut Diamond.  The FireMark Princess Cut diamond is the most perfectly cut princess diamond there is. “Only a select and limited number of independent retail jewelers throughout the world are authorized to carry the FireMark® Princess Cut Diamond.”, says Shant Dakessian of Simone & Son. “This princess cut diamond rivals the brilliance of an Ideal Round diamond.”
The difference between the FireMark Princess Cut Diamond and other princess cut diamonds is that two gem organizations attest to the beauty of the FireMark Princess. The Gemological Institute of America (GIA), they are the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds.
The results are astounding; Unprecendented 98% average light return (95% minimum), “Excellent” ratings from the GIA in both Polish and Symmetry, and “Excellent” grades for Light Performance from GCAL.

Distinguishing marks in a FireMark Princess are, the FireMark diamond will appear about 10% larger than a typical Princess Cut of the same carat weight, Patent pending “Double Crown” –additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world, Shallower depths- assuring weight that isn’t seen isn’t paid for, and Smaller tables, exacting angles, even girdles and facets that are perfectly aligned maximize the diamond’s fire, brilliance and scintillation. Known for the most beautiful custom engagement rings, the FireMark diamond will surely be enhanced with the exquisite designs by the Simone & Son jewelers.

By utilizing the advancement in technology and computer aid, there are virtually no limitations on the exquisite works that the jewelers at Simone & Son can accomplish with custom engagement rings orange county. By integrating modern prototyping technology models are able to be created in fine detail at a faster pace.  With many years of cultivated craftsmanship and skill customers can ensure of receiving nothing but the highest quality work. Through the long passed down family tradition of making jewelry since 1945, customers can rely on the family presence and skill when choosing to customize their engagement ring.
About Simone & Son
Recognized as one of the premier Orange County jewelry design houses, Simone & Son’s family tradition of making fine jewelry dates back to 1945, in the South of France. Today, the award-winning design team produces exquisite fine jewelry, specializing in custom engagement rings orange county clients are always amazed. Simone & Son works with clients one-on-one to produce the most distinctive engagement rings and wedding rings Orange County clients will find. Any concept or design can be brought to life in the company’s full service showroom, which stocks G.I.A. certified diamonds that also are certified conflict free. Simone & Son’s staff can locate diamonds and gems from anywhere around the world, assuring the final piece will be a cherished heirloom for years to come. For more information, please visit or call 714-964-4012 for a free design consultation.
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