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Claritics Introduces New User Segmentation Tools to Optimize App Engagement and Monetization, Expands Focus Beyond Gaming

All app developers can now conduct advanced funnel analysis, campaign analysis and more


Mountain View, CA – May 17, 2011 – Claritics (, the leading User Intelligence solution for social, mobile, web and enterprise application developers, today announced the availability of Claritics 2.5, including new Funnel Analysis, Campaign Analysis and other tools for optimizing user engagement and monetization rates. Claritics 2.5 expands Claritics’ focus to offer web publishers and app developers of all types a comprehensive suite of advanced analytics tools to help segment their audience in order to gain deeper visibility into user behaviors and the effectiveness of campaigns and application features.
With Claritics’ user segmentation capabilities, application developers can slice and dice their audience groups based on a plethora of user attributes such as in-app activities, referral sources, demographics, geography, cohorts and more, as well as any custom-defined attributes based on events unique to their applications.
“This latest version of our User Intelligence suite lets app developers harvest actionable insights at even greater speed and scale than ever before,” said Sanjath Shringeri, VP of Engineering at Claritics. “Anyone who is tracking user activity across web, mobile or social channels will benefit from the way we enable them to configure custom analytics designed to drive focused outcomes, and to do so with limited setup time and investment. While these new features are important to our game developer customers, they also enable developers and marketers in any domain, from retail to publishing to enterprise, to get deep user intelligence quickly and easily.”
Funnel Analysis
With the new Funnel Analysis tools in Claritics 2.5, application developers and marketers can understand how users are progressing through specific in-app activities and see where they might be dropping off. By analyzing the user flow through events such as tutorials, levels, screens, first-time user experiences, purchases, invites and more, developers can optimize the user experience to increase conversion rates and ultimately maximize their ROI. Users can intuitively create funnels with Claritics using a simple drag-and-drop interface, and Claritics can showcase both current and the historical trends over time for these funnels by each defined stage.
Campaign Analysis
The new Campaign Analytics tools in Claritics 2.5 enable marketers to track the performance of their marketing campaigns by showing which campaigns drove the best retention, engagement and monetization rates over time. Marketers can evaluate the effectiveness of each of their campaigns by referrer, age group, gender, location and other criteria in order to optimize their cost of acquisition, quality of leads, and the overall lifetime value of their acquired users. Campaign analysis is especially important given the competitive pressures and rising costs of user acquisition on the leading social and mobile platforms. 
Custom Events Drilldown
Claritics enables developers to create any number of custom events to track specific in-app activities and interaction mechanics that are unique to their apps, and with Claritics 2.5 now they can drill down into these events even deeper through an unlimited set of event filters that can slice user activity by custom event properties. Tracking user activity trends around these custom events with deeper demographic drilldowns provides developers with actionable insights into what works and what needs to change when new features are introduced to their apps.
Pricing & Availability
Claritics is immediately available for application developers on Facebook, Android, iOS, HTML5 and other social, mobile, web and enterprise platforms. The company offers a free, 30-day trial for all analytics packages, with free plans available to small applications and pricing starting at $499 per month for larger apps. To instrument an app and begin receiving analytics reports today, developers can sign up at
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About Claritics
Claritics is the leading User Intelligence platform that improves user acquisition, engagement and monetization campaigns for social, mobile, web and enterprise application developers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. The company’s cloud-based analytics platform can be implemented with little to no development resources and delivers easy-to-understand, pre-packaged, domain-specific reports that can be customized in order to suit any customer’s needs. Headquartered in Mountain View, California, the company works with popular app developers including TheBroth, Gamester and many others, tracking more than 35 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit
Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
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