Beating Superwoman Syndrome Just Got Easier For Women Entrepreneurs

SYDNEY, Australia April 2012 – Many business women and women entrepreneurs are affected by what is known as “Superwoman Syndrome” where multi-tasking goes hand-in-hand with a delicate balancing act between quality family time and work. Business coach and mentor David Solomon has seen many women suffer from Superwoman Burnout and has made it his mission to impart business knowledge that enables female entrepreneurs to shed their “Superwoman suit” and become a happy woman instead.  Having a successful business and spending more time with their family is the quest of many female entrepreneurs who seek David’s help, and they achieve this surprisingly quickly with his assistance. www.quidditybusiness.com.au/

David’s wealth of knowledge and passion for helping female business owners has seen him develop many unique strategies that save time; decrease costs and improve efficiency in the businesses he works with.

“I believe in working in partnership along the path towards my clients’ success, although they must make their own decisions and make their own commitment to action,” says David, Business Performance Strategist and Director of Quiddity. “This means that in the end everything they achieve belongs completely to them.”

“I like to have some fun along the way. I like to ask questions that cause my clients to think and see things in new ways. I have a heart as well as a brain and get passionate about helping and empowering female entrepreneurs whilst maintaining objectivity and professionalism,” David said.

Quiddity’s main goal is “to bring soul to business by helping women entrepreneurs build higher purpose businesses.” A ‘higher purpose business’ revolves around the values and aspirations of the owner of the business, particularly those linked to their personal values and higher purpose.

“My observations are that the best way to build a successful business is to be sure it serves the owner’s higher purpose, their true life’s vision. With this context, work stops being ‘work’ and becomes simply the way you want to spend your time,” David said.

According to David, this is what John Demartini talks about when he proposes making the “vacation your avocation”. Many successful entrepreneurs get great enjoyment from what they do and don’t view it as work, and this is the key to building a successful business. David urges Australian business women to bring balance and enjoyment back into their life and their business, so it doesn’t have to be ‘work’. www.quidditybusiness.com.au/

Contact Information

David Solomon

Business Performance Strategist, Director

Quiddity

(61) 02 9994 8999

david@quidditybusiness.com.au