Total Diving, a Montreal PADI Scuba Diving Center Announces Partnership With ’1% for the Planet’.

On World Water Day 2012, Total Diving steps up its commitment to our blue planet by joining ’1% for the Planet’. The Montreal, Canada, PADI dive center will donate 1% of its revenues to Project AWARE and GEERG.


WEBWIRE – Thursday, March 22, 2012

MONTREAL, QUEBEC, CANADA (MARCH 22, 2012) -- Total Diving - Montreal Scuba Diving (Total Diving) joins 1% for the Planet (1%), pledging a portion of its sales to support non-profit organizations focused on sustainability.
 
“Total Diving - Montreal Scuba Diving is a great addition to the network. By signing on to 1%, it shows they’re really walking the walk in their sustainability efforts,” says Terry Kellogg, 1% CEO. “They’re using generosity as a tool with which to build their business and enabling valuable environmental work along the way. We’re excited to welcome them to the 1% family.”
 
“We are delighted to welcome Total Diving – Montreal Scuba Diving to 1% for the Planet,” says Brodie O’Brien, Membership Marshal at 1%. “As the first dive center in the world to join 1%, they’re breaking new ground for businesses whose survival and profitability depends on the wellbeing of the oceans. Total Diving knows that an investment in the health of the planet is an investment in the health of the company as well.”
                
“We’ve chosen today, World Water Day 2012, to announce this commitment because we live on a blue planet and water is at the heart of life on this planet,” says Darcy Kieran, President and CEO of Total Diving.
 
Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network.  Non-profits are chosen based on referrals, track record and environmental focus. Over 2,800 non-profits worldwide are included in the 1% program.
 
“Donating part of our sales to help organizations dedicated to the environment is not just about preserving scuba diving sites around the world, it’s about ensuring a future to this planet - and good living conditions for my two young children,” comments Kieran. “Among the non-profit organizations that Total Diving will support, there’s Project AWARE and GEERG.”
 
“We’ve been averaging at least one new business member a day, and have nearly 1,500 members in 44 countries.  1% members have contributed over $70 million of critically needed funds into the hands of environmental non-profit groups to date,” comments Kellogg.  “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”
 
About 1% for the Planet
 
Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,450 member companies in 44 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: onepercentfortheplanet.org
 
About Project AWARE

The Project AWARE Foundation is a registered non-profit organization mobilizing the world’s scuba divers to protect our ocean planet – one dive at a time. Project AWARE is an approved 1% partner. To learn more about Project AWARE go to:
ProjectAWARE.org

About GEERG

GEERG (Greenland Shark and Elasmobranch Education and Research Group) is a Canadian organization lead by scientist Jeffrey Gallant. The mission of GEERG is to study the Greenland shark and other northern shark species in their natural environment in an effort to promote shark awareness, conservation, and sustainable fishing practices. Sharks are crucial to the world ocean’s equilibrium.GEERG is an approved 1% partner. To learn more about GEERG go to:
GEERG.ca

About Total Diving - Montreal Scuba Diving       

Total Diving is a PADI Career Development Center (CDC), the highest rating level for a scuba diving training center in the world.

The Montreal-based dive shop and scuba school has been providing goods and services to scuba diving, snorkeling and freediving enthusiasts since 1975 from its location in NDG in Montreal, Quebec, Canada. Founded by Bill Waddell, the enterprise is now owned by Darcy Kieran, an industrial engineer specialized in new product development and commercialization.

Darcy Kieran has been training recreational scuba diving instructors in Montreal since 2000. He is an instructor trainer for TecRec technical diving courses involving the use of mixed gases like helium and enriched air (nitrox), as well as an EFR and DAN Examiner to train first aid instructor trainers. He is an Industrial Engineer graduate from the Ecole Polytechnique of the University of Montreal, and holds an MBA from McGill University in Montreal.

To learn more about Total Diving - Montreal Scuba Diving go to:
totaldiving.com

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Contact Information
Laura Patrick
Training Coordinator
Total Diving - Montreal Scuba
(1) 514-482-1890
fun@totaldiving.com


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