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Beverly Hills 213, a 29 –year-old weekly magazine hand delivered free to 50,000 residents and businesses in Beverly Hills, Bel-Air and beyond, is coming back bigger and with a unique up-to-the-minute focus

Beverly Hills 213 was launched 29 years ago as the brain child of Seth Baker, a pioneer in the concept of a weekly publication hand delivered to about 50,000 residents, businesses and hotels in Beverly Hills, Bel-Air, Holmby Hills and beyond.



The Beverly Hills 213 magazine, for over 29 years, catered to the discerning eyes of the special audience and provided over 50 pages weekly of up to the minute fashion, beauty, interior design, automobiles, food, wine, new products, travel, finance and more. This was joined with preeminent editorial coverage enhanced by nationally recognized columnists providing the readers with outstanding critiques on the gossip and the ins and outs of Hollywood action, trends and more.

Beverly Hills 213 was a colorful and beautifully designed weekly, printed in color and on high quality coated paper highlighting the panache and style of some of the most interesting people, products and activities on the planet.

A great publication fell on ’hard-times’ when its publisher Seth Baker became ill. Seth was a unique individual who had the courage to create a weekly magazine catering to the "Capital City of Elegance’--Beverly Hills, California. Sadly as Seth was dealing with health issues Beverly Hills 213 was simply unable to keep up with its grueling mandates and in or about mid 2011 stopped publishing.

We at Scams Inc and its partners thank the efforts of Jim Couri, who, through some of his personal relationships and Jim’s usual focus and tenacity, a transaction was developed and concluded for the assumption of all goodwill, trademarks, web-sites and all rights to ’Beverly Hills 213’.

BEVERLY HILLS 213 is a great franchise, catering to one of the most affluent audiences in the world, and the new owners intend to re-launch a extra-special publication and related Beverly Hills-213 web-sites.

The new Beverly Hills 213 will be much more to the readers than up-to-the-minute fashion and new ’toys’. The BH-213 magazine will offer exciting revelations about the film industry, new and special projects, the stars of tomorrow, and news and ’gossip’ that are new and not ’re-cycled’ from other publications. Beverly Hills 213 will become a MUST READ and will provide to its audience much-much more than old news, glitzy adds, ’cut and paste’ articles and classified and ’legal postings’.

Also, the Beverly Hills 213 web sites will provide a daily kaleidoscope of gossip, new and exciting happenings in Beverly Hills, sales and bargains, a special section embracing discount-coupons for anything and everything that is hot off the press and being offered by the best vendors, hotels and stores in Beverly Hills. The web site will provide the user with all one needs for a “Guide” to Hollywood, Rodeo Drive and the Movie-Biz. There will be nothing like. The Web-Site will cater to the user and to Beverly Hills and its Hotels, Stores big and small, and to its stream of visitors who come from all over the Nation and the World and want to know what to do; where to go; and how to navigate Beverly Hills in a logical way, and also benefit by any special offerings of the ’best-of-the-best’ shops, hotels, and service providers in Beverly Hills.

The new Beverly Hills 213 is on the horizon as a Magazine and as a Web-Site. So stay tuned for more updates on the Internet and in Press-Releases.


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