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Claritics Releases Analytics Plugin for Unity

Offers Unity developers access to Claritics’ suite of User Intelligence applications


San Francisco, CA – March 7, 2011 – At the Game Developers Conference today in San Francisco, Claritics (, the leading User Intelligence solution for social and mobile app developers, announced the availability of its analytics plugin for Unity developers.
Built and marketed by Unity Technologies, Unity is a development tool popular with game developers for creating rich, interactive 3D content on the web, iOS, Android, consoles and beyond. With Claritics, Unity developers on social and mobile platforms can now access user behavioral data in near real-time, resulting in actionable insights designed to optimize user acquisition campaigns and drive increased revenue.
“Unity is beloved in the gaming industry because it gives developers the ability to create dynamic, engaging experiences across a number of environments,” said Sanjath Shringeri, Claritics’ Vice President of Engineering. “We share Unity’s underlying principle that great games should be available anywhere and everywhere, which is why we’ve adopted a cross-platform approach to build our analytics engine. We are very proud to provide Unity developers with access to analytics that are easy to set up and even easier to use.”
The Claritics Unity plugin extends into individual event triggers within the Unity engine in order to provide developers with a very granular level of data on user activity and engagement. Claritics’ User Intelligence applications also provide out-of-the-box daily and weekly cohort analysis, user segmentation, conversion funnels and other capabilities to help developers drive high impact acquisition and revenue campaigns.
Claritics’ cloud-based infrastructure enables its analytics platform to be installed in hours and easily with little to no development resources. The platform ships with the industry’s largest assortment of pre-packaged cohorts, user segments and can also be configured for custom events so it can start delivering rich, domain-specific insights and actions from day one.
A free, 30-day trial of Claritics is available for Unity developers publishing on Facebook, Android, iOS, HTML5 and other social and mobile platforms. To sign up for Claritics and download the Unity plugin, visit:
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About Claritics
Claritics is the leading User Intelligence platform that improves user acquisition, engagement and monetization campaigns for social and mobile application developers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. The company’s cloud-based analytics platform can be implemented with little to no IT resources and delivers easy-to-understand, pre-packaged, domain specific reports that can also be customized in order to suit any customer’s needs. Headquartered in Mountain View, California, the company works with popular app developers including TheBroth, Gamester and many others, tracking more than 20 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit
Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
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