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Karma Sauce Company Products Score Big at ZestFest 2012

First-place mustards lead strong performance for upstate New York startup at national exhibition


February 3, 2012 (Pittsford, NY) – The upstate New York-based Karma Sauce® Company LLC found enthusiastic praise deep in the heart of Texas for its growing line of sauces, condiments and mustards. At ZestFest 2012, a national food products exhibition held outside of Dallas, TX, that celebrates spicy fare from around the country, Karma Sauce products were recognized seven times in six competitive categories within the Fiery Food Challenge.

The just-released Karma Sauce mustards cleaned up less than a month after their public launch with strong showings in the consumer-ready mustard competition. CHIPOTLE MUSTARD took first place in the “Mild or Medium” category, and GARLIC MUSTARD and COLD PROCESS MUSTARD finished in first and second place, respectively, in “Hot/X Hot.”

Within ZestFest’s consumer-ready Hot Sauce contest, SMOKEY KARMA SAUCE placed 2nd and 3rd in the “Chipotle” and “Mild” categories, respectively, while BAD KARMA SAUCE took third place in the “Hot.” TOMATO KATS’UP claimed third place in “Condiments: Ketchup.”

“It’s a thrill to see our products recognized among the tastiest and most interesting spicy and savory foods the nation has to offer,” says Gene Olczak, founder and president of The Karma Sauce Company. “We were proud to return home from ZestFest 2012 with heavy-duty validation of our recipes and their appeal to discerning foodies everywhere.”

The original all-natural butternut squash based Karma Sauce products, also including GOOD KARMA SAUCE, was launched in 2010. TOMATO KATS’UP followed in 2011, and the Karma Sauce whole-grain mustards debuted in January 2012.

Karma Sauce products may be purchased direct online at or from a growing list of select retailers throughout Upstate New York and beyond. To find an up-to-date list of Karma Sauce Company retailers, or for complete product descriptions, visit
About The Karma Sauce Company

Inspired by his locavore friends and neighbors in a close-knit community in Pittsford, NY, Gene Olczak created the first Karma Sauce® recipe in the summer of 2008. Karma Sauce products are gluten free, all-natural, and produced in small batches exclusively by Olczak in Upstate New York. The company’s name and likeness was inspired by a joyfully naughty cairn terrier who joined Olczak’s neighborhood family just as the first sauce was being created.


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 fiery food
 hot sauce

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