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Premier Inn announces opening of second hotel in Stratford upon Avon

Premier Inn has revealed that it will open a second Premier Inn hotel in Stratford upon Avon


Premier Inn has announced that, following an ever increasing demand for affordable rooms that don’t compromise on quality, it will invest in a second Premier Inn hotel in the majestic old town of Stratford upon Avon. Early last year Stratford upon Avon helped Premier Inn reach a new milestone with its 600th hotel opening in the town, with the help of comedian Lenny Henry. Such has been the popularity of Stratford upon Avon that the second hotel is now opening to the public on 13th February 2012, creating 41 jobs within the community and bringing a further investment of £6 million into the local economy.

The brand new 130 bedroom hotel is situated on the banks of the canal near Birmingham Road, minutes away from the Stratford upon Avon train station. Many of the rooms will overlook the scenic canal, with the hotel just a short walk into the historic town centre. The town is best known for being the birthplace of William Shakespeare and is steeped in culture, drawing a great number of tourists to hotels in Stratford upon Avon each year.

Nick Brightman, General Manager of Premier Inn Stratford upon Avon Waterways, commented: “The fabulous location by the canal side gives guests a lovely, scenic view. Its close proximity to the railway station and the town centre makes it perfectly situated for both business and leisure travellers.”

Each bedroom caters for up to two adults and two children (aged 15 and under) and includes: an en-suite bathroom, a king size bed, remote control TV with Freeview, tea/coffee making facilities, and a spacious desk area with WiFi Internet access. The site will also offer the All You Can Eat ’Premier Breakfast.’

Premier Inn offers all guests a no quibble ’Good Night Guarantee’ - which means if customers are not 100% satisfied with their stay, they will receive a full refund.


About Premier Inn:
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.  

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world’s poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised £1m for the charity.

PR Contact:
Vanessa Lee
Frank PR
3rd Floor
Centro 4
20-23 Mandela Street
0207 693 6999


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