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ipsh! CEO To Discuss U.S. Mobile Marketing At Mobile Marketing Summit In London


LONDON & SAN FRANCISCO – June 13, 2006 - Nihal Mehta, CEO of ipsh!, the North American leader in mobile marketing with over 500 implementations, will discuss how mobile is gaining ground in the U.S. and what other companies can learn from global brands, during the Mobile Marketing Summit taking place in London from June 28-29.

With more than 10 years of experience developing and implementing mobile marketing campaigns for a variety of companies, Mehta is consistently sought for his insights into the mobile phenomena. On June 28, Mehta will discuss how U.S. companies are leveraging mobile technology in their marketing campaigns to increase awareness and promote their brands to a wider audience. Additionally, he will present real-life case studies of how large global brands, including McDonalds, Johnson & Johnson and Unilever, have used mobile marketing and garnered successful results.

In addition to the aforementioned companies, ipsh! has also worked with a number of other major brands, including ABC, American Express, AOL/Time Warner, Discovery Channel, Bertelsmann, British Airways, Budweiser, EMI, Kellogg’s, HBO, Reebok, Universal and Warner Bros.

Mehta will be joined by other leaders and luminaries at the Summit, including representatives from Ogilvy Interactive, ITV, Ymogen and Flytxt. As an expert in the industry, he has earned distinction as one of Advertising Age’s Top Twenty Marketers in their 20s, as well as profiles in The Hollywood Reporter, Los Angeles Times, San Francisco Chronicle, The Financial Times and Tech-TV, among others.

More information about the Mobile Marketing Summit can be found at:

About ipsh!

ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 500 successful campaigns since the company’s inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc.

For more information, visit

Omnicom Group Inc (NYSE: OMC – News: is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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